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Marketing technologyMarketing technologyMarketing technology
Media Forum Meeting Overview (November 2020, Singapore)
Overview of the Media Forum held on November 19th, 2020 in Singapore via Zoom.
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Marketing capabilities
WFA launches Asian Marketing Leaders Program to create the next wave of regional CMOs
Focus will be on developing empathetic, entrepreneurial and ethical skillsets and imparting a keen understanding of Asian markets…
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ProgrammaticMarketing technologyMarketing technologyData-driven marketingMarketing technology
Programmatic trading accounts for more than two fifths of global digital media investment by major multinationals
In-house and hybrid trading models now used by 84% of respondents
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ChannelsMarketing technologyMarketing operationsMarketing technologyMarketing technology
Webinar: Live-streaming & E-commerce
This webinar provides best practice in strategy and execution, case studies on how marketers and social platforms are using live…
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ProgrammaticMarketing technologyMarketing technologyData-driven marketingMarketing technology
Programmatic Data & Technology (2020)
The fourth wave of WFA's programmatic research looks into how members are employing programmatic advertising and how this sector has…
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WFA makes new appointments to APAC Leadership team
Senior Coca-Cola and GSK executives to take key roles for region
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ProgrammaticMarketing technologyMarketing operationsMarketing technologyData-driven marketingMarketing technology
Webinar+: Programmatic supply-chain transparency
This webinar covers programmatic supply-chain transparency, following the publication of the ISBA & PWC UK study published…
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Ad fraud & verificationDigital policyMarketing technologyBrand reputationMarketing operationsMarketing technologyMarketing effectivenessMarketing technology
Webinar: A Marketer's guide to digital ad fraud
This webinar with Integral Ad Science covers a comprehensive guide to digital ad fraud, especially in APAC.
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Marketing technologyIntegrated marketingMarketing operationsMarketing technologyConsumer insightMarketing effectivenessMarketing technology
Webinar+: Customer Experience in the New Normal
In this webinar, you will discover how simple “nudges” have generated opportunities in enhancing the user/shopper…
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Integrated marketingMarketing operationsMarketing effectiveness
Webinar: An advertiser's guide to OTT media in APAC
This webinar with SpotX covers a comprehensive guide to OTT services, especially in APAC.
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Data-driven marketing
Selling to China’s 'now' consumer through social commerce
Following up on a recent webinar for WFA members, Ali Zein Kazmi, VP Partnerships & Strategic Development, Asia & China,…
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Organisation & structure
Benchmark: Covid-19 Impact on Marketing
This WFA member benchmark covers how members are reacting to the Covid-19 crisis and if/how it has impacted their marketing…