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Posts about Case Studies

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23 July 2020

Study: Consumers follow brand promises on fighting racism and hatred

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Industry issues | 15 July 2020

Putting an end to racially-loaded terms in marketing

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26 June 2020

Bias and Inclusion in Advertising: An analysis of 2019 Cannes Lions Work

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19 May 2020

The Power of Supplier Diversity

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Industry issues | 21 April 2020

A Marketer's Approach to Diversity and Inclusion

Read more about "A Marketer's Approach to Diversity and Inclusion"

4 July 2019

How to create LGBTQ+ inclusive advertising

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All entries

13 June 2024 at 08:00

Diversity & Inclusion

Case study | Vanish (Reckitt): Me, My Autism and I

Reckitt

This case study was originally published in the WFA DEI in Content Production guide (June…
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13 June 2024 at 08:00

Diversity & Inclusion

Case study | Unilever: Inclusive Set Commitment & Inclusive Production Toolkit

Unilever

This case study was originally published in the WFA DEI in Content Production guide (June…
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13 June 2024 at 08:00

Diversity & Inclusion

Case study | Reckitt: Cultivating Safety & Belonging on Set – Talent Charter & Survey for Production

Reckitt

This case study was originally published in the WFA DEI in Content Production guide (June…
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13 June 2024 at 08:00

Diversity & Inclusion

Case study | Dove (Unilever): 20 years on – Dove and the future of Real Beauty

Unilever

This case study was originally published in the WFA DEI in Content Production guide (June…
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13 June 2024 at 08:00

Diversity & Inclusion

Case study | Nexium (Brand Advance Group for Haleon): Enjoy the special moments in life

Brand Advance

This case study was originally published in the WFA DEI in Content Production guide (June…
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13 June 2024 at 08:00

Diversity & Inclusion

Case study | Smirnoff (Diageo): We Do We

Diageo

This case study was originally published in the WFA DEI in Content Production guide (June…
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Opinions
7 March 2023 at 17:56

Diversity & Inclusion

Making the numbers count

Ranjay Radhakrishnan

Talent is the lifeblood of marketing. Brands need to meet their needs for a better lived experience if they want to attract and…
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Opinions
5 December 2022 at 09:00

Diversity & Inclusion

Putting wages on an equal footing

Michele Prota

Knowing that you are paid fairly is a critical part of the inclusion equation, says Michele Prota, Global Chief Talent Officer at…
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Event reports
15 November 2022 at 17:04

Marketing technologyMarketing technologyOrganisation & structureConsumer insightData-driven marketingMarketing effectivenessMarketing technology

Media Forum Meeting Overview (20th October 2022)

WFA

Meeting overview and presentations from WFA’s Media Forum on the 20th October 2022

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Opinions
14 November 2022 at 09:00

Diversity & Inclusion

Don’t be disingenuous on inclusion: brands must ensure behaviour and messaging align

WFA

Nathalie Lam, Philips Global Head of Sponsorship and Marketing Transformation Lead, explains how Philips wants its creative content…
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Event reports
18 October 2022 at 13:39

Brand safetyBrand safetySelf-regulationDiversity & InclusionAgency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersData collection & privacy

Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching

WFA

Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022

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Videos & webinars
7 October 2022 at 11:56

Diversity & Inclusion

Inclusive Marketing - Why representation matters to your customers and your brand

WFA

A WFA session around how to embed true representation across the entire marketing process

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Case studies
27 July 2022 at 16:41

Case study | Motor Neurone Disease New Zealand: David’s Unusables

Contagious I/O

Non-profit hijacks online auction platform to educate about the effects of Motor Neurone Disease.

This article was…
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Case studies
25 June 2022 at 13:47

Diversity & Inclusion

Case study | Cox Communications: Project Convey

Contagious I/O

Cable provider creates video chat system to help individuals with autism interpret emotions.

This article was originally…
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Case studies
25 June 2022 at 13:30

Diversity & Inclusion

Insight & Strategy | Spark: Beyond Binary Code

Contagious I/O

Why a telecommunications provider created a resource for those who identify beyond binary gender labels in a bid to improve people's…
Read more about "Insight & Strategy | Spark: Beyond Binary Code"
Case studies
25 June 2022 at 13:19

Diversity & Inclusion

Case study | Dell & Intel: I Will Always Be Me

Contagious I/O

Global tech companies Dell and Intel collaborate to help MND patients preserve their voice.

This article was originally…
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Case studies
25 June 2022 at 11:18

Diversity & Inclusion

Case study | Lacoste: The Théo Curin Collection

Contagious I/O

Fashion label Lacoste teams up with disabled athlete to create adaptable clothing collection

This article was originally…
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Case studies
16 June 2022 at 14:48

Beyond reverse mentoring: avoiding age-bias in recruitment

WFA

The creative marketing agency RAPP mentorship program to help bridge the gaps between older and younger generations.

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Case studies
16 June 2022 at 13:34

Getting support to overcome ageism in the workplace

WFA

Greys Matter was established to support businesses in their journey to become fully Inclusive and Fair.

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Case studies
16 June 2022 at 13:30

Raising awareness and understanding on menopause

WFA

Diageo has launched its first ever global Menopause Guidelines ‘Thriving Through Menopause’.

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Case studies
16 June 2022 at 13:28

Creating frameworks to encourage taking care of mental health

WFA

Developed by the Barclays Legal Function in partnership with two law firms, the Mindful Business Charter is the first time that an…
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Case studies
16 June 2022 at 13:23

Providing tools for employees’ mental health

WFA

EY’s “Better You” program in the US is designed to support the physical, financial, social, and emotional needs of…
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Case studies
16 June 2022 at 13:18

Addressing the stigma around mental health

WFA

In 2021, Publicis Groupe rebranded Personal Leave as Wellbeing Leave, in recognition that when people get sick, it can be for…
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Case studies
16 June 2022 at 13:14

Empowering people to be LGBTQ+ allies and role models

WFA

Reach out to LGBTQ+ industry advocacy organisations, such as GLAAD (USA) and Outvertising (UK), which offer employer resources and…
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Case studies
16 June 2022 at 13:10

Creating programmes dedicated to specific ethnic minorities

WFA

Sodexo Canada has been recognized by the Canadian Council for Aboriginal Business (CCAB) as a certified Progressive Aboriginal…
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Case studies
16 June 2022 at 13:03

Educating all on racial inequity and bias

WFA

Walmart US works with the Racial Equity Institute (REI) to offer training that examines the history of race in America as well as…
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Case studies
16 June 2022 at 12:56

Supporting back-to-work ‘returners’

WFA

The Diageo-supported #CreativeComeback programme sets the standard for global talent regeneration.

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Case studies
15 June 2022 at 17:25

Supporting employees balance work and life responsibilities

WFA

Kellogg’s Work + Family Hub provides a one-stop-shop to help support employees balance work and life responsibilities,…
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Case studies
15 June 2022 at 17:13

Adopting policies that benefit all caregivers

WFA

Companies should think of adopting policies that benefit parents and employees providing care to aging or sick relatives alike.

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Case studies
15 June 2022 at 17:04

Making DEI a top area of focus

WFA

To stand any chance of fighting inequality through inclusive business and branding, we need leaders who will drive ED&I…
Read more about "Making DEI a top area of focus"
Case studies
15 June 2022 at 16:00

Setting up country-specific ERGs

WFA

It's challenging and isolating to be the 'only person like you' in a company, and Employees Resource Groups can provide invaluable…
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Case studies
25 May 2022 at 13:53

Diversity & Inclusion

Case study | L'Oréal: Transformation

Contagious I/O

Haircare brand L'Oréal creates safe spaces for transgender community in Puerto Rico through network of salons.

This…
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25 May 2022 at 11:49

Diversity & Inclusion

Case study | Libresse: Vulva Kebaya

Contagious I/O

Femcare brand stitches vaginas onto traditional Malaysian blouses to draw attention to taboos surrounding the female…
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Case studies
25 May 2022 at 11:33

Diversity & Inclusion

Case study | Xbox: Therapeutic Play

Contagious I/O

Games console manufacturer promotes hospital gaming initiative through a documentary that connects two people with the same rare…
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Case studies
25 May 2022 at 11:06

Diversity & Inclusion

Case study | Pilsen Callao: E-nterpreters

Contagious I/O

Peruvian beer brand develops gaming tool to convert voice calls into sign language to ensure deaf and hard of hearing players…
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Event reports
15 May 2022 at 10:00

Audience measurementBrand safetyMedia transparencyBrand safetyMedia measurementValue of advertisingDiversity & InclusionMarketing effectiveness

Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement

WFA

Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022

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Case studies
27 January 2022 at 14:03

Insight & Strategy: Don’t Ever Leave Me

Contagious I/O

Why Lacta, Greece’s top chocolate brand, subverted its messaging around love to deliver a domestic violence awareness campaign…
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Case studies
27 January 2022 at 13:50

Diversity & Inclusion

Insight & Strategy: Real Birth Announcements

Contagious I/O

Why Frida Mom launched in the UK by exposing the truth behind childbirth and postpartum care with a bold and provocative integrated…
Read more about "Insight & Strategy: Real Birth Announcements"
Case studies
27 January 2022 at 12:46

Insight & Strategy: #TheMassiveOvershare and #LoveBeatsLikes

Contagious I/O

How Maltesers sparked conversation and united women through laughter to destigmatise maternal mental health

This article was…
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Guides & templates
16 December 2021 at 17:48

Diversity & Inclusion

New guide addressing Diversity & Inclusion in brand safety

WFA

The guide has been developed by the European Association of Communication Agencies (EACA)

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Case studies
20 October 2021 at 17:47

Diversity & Inclusion

Case study| Cadbury Celebrations: #MyFirstRakhi

Contagious I/O

Chocolate brand celebrates Hindu festival by gifting the sense of touch to children with upper limb differences.

This…
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Case studies
20 October 2021 at 17:31

Diversity & Inclusion

Insight & Strategy | Chanel 4: Super. Human.

Contagious I/O

How a UK broadcaster evolved its creative platform to challenge perceptions about disability and promote its Paralympics…
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Case studies
13 October 2021 at 13:29

Diversity & Inclusion

Insight & Strategy: Naming the Invisible by Digital Birth Registration

Contagious I/O

How a telco proved the power of connectivity by registering undocumented children in Pakistan

This article was originally…
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Case studies
13 October 2021 at 13:26

Diversity & Inclusion

Case study | Banco Pichicha: The Unseen Players

Contagious I/O

Ecuadorian bank Banco Pichicha promotes gender equality in football by staging a match with ‘invisible’…
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Case studies
13 October 2021 at 12:10

Diversity & Inclusion

Case study | Degree: Trainers For Hire

Contagious I/O

Deodorant brand launches campaign to tackle the lack of inclusivity in the fitness industry

This article was originally…
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Case studies
15 July 2021 at 14:00

Diversity & Inclusion

Case study | Mercado Libre: New Iconic Kisses

Contagious I/O

Online marketplace recreates iconic kisses with LGBTQ+ couples

This article was originally published in Contagious I/O…
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OpinionsEvent reports
15 July 2021 at 09:00

Creativity

Innovation at Cannes

Natasha Chetiyawardana

Judging this year’s Innovation Lions highlighted both the power of innovation to drive real change and the importance of…
Read more about "Innovation at Cannes"
10 July 2021 at 14:05

Diversity & Inclusion

Case study | Budweiser: Future Official Sponsors of the NWSL

Contagious I/O

Beer brand closes gender pay gap by driving the call to action in sports sponsorship

This article…
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Case studies
5 July 2021 at 14:12

Diversity & Inclusion

Case study | Google: Search Black-owned

Contagious I/O

Search engine introduces feature to help black-owned businesses by making them more searchable

This article was originally…
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29 June 2021 at 15:13

Diversity & Inclusion

BRIM: Black Representation in Marketing

WFA

A new UK cross-industry initiative to improve the representation of Black people in marketing.

Create meaningful change by…
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Case studies
25 June 2021 at 14:42

Diversity & Inclusion

Case study | Warner Music Group: Saylists

Contagious I/O

Record label teams up with Apple Music to offer speech therapy for kids through its songs

This article was originally…
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25 May 2021 at 14:46

Diversity & Inclusion

Case study | Home Centre: A Dad's Job

Contagious I/O

UAE home retailer challenges cultural taboo by being first brand in the country to celebrate single mums in ads

This article…
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Case studies
12 May 2021 at 14:28

Diversity & Inclusion

Case study | Samsung: Tallk

Contagious I/O

Consumer electronics giant launches app to help those with ALS communicate via its tablet devices
This…
Read more about "Case study | Samsung: Tallk"
Case studies
14 April 2021 at 14:35

Diversity & Inclusion

Insight & Strategy | Frida Mom: Fourth Trimester

Contagious I/O

How a women-led team created an ad that embraced truth and reflected the realities of breastfeeding and motherhood to launch a new…
Read more about "Insight & Strategy | Frida Mom: Fourth Trimester"
Case studies
2 March 2021 at 15:13

Diversity & Inclusion

Case study | Brahma: What you see today

Contagious I/O

Beer brand edits sexist 2009 advert to highlight its mistakes and underline its commitment to change

This article was…
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Case studies
1 March 2021 at 10:49

Diversity & Inclusion

Insight & Strategy | Mattel: Creatable World

Contagious, Contagious I/O

Why a toy maker decided to remodel conventions with a genderless doll range

This article was originally published in…
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Case studies
26 January 2021 at 15:20

Diversity & Inclusion

Insight & Strategy | Doritos: The Best Gift

Contagious I/O

Why Doritos made an emotional film about sexual diversity and doubled down on inclusivity in Mexico

This article was…
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Case studies
20 January 2021 at 16:55

Case study | Aeromexico: Not quite all-American

Contagious I/O

Mexican airline tackles prejudice using DNA testing

This article was originally published in Contagious I/O on 28 January…
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Case studies
19 January 2021 at 17:00

Case study | Mastercard: True Name

Contagious I/O

Financial services company launches card to ease pain point in the LGBTQIA+ community

This article was originally published…
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Case studies
21 December 2020 at 17:13

Insight & Strategy: Google Creatability

Contagious I/O

How Google used the power of the web and AI to improve the accessibility of art and music

This article was originally…
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17 December 2020 at 17:07

Case study | Dove: Women like us

Contagious I/O

Personal care brand partners with stock image supplier to challenge public perception of women
This article was originally…
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7 May 2020 at 12:00

UK Advertising Needs You

Advertising Association

A showcase for Diversity and Inclusion initiatives in the UK ad industry.

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21 April 2020 at 15:52

Microsoft / ‘We all win’

Contagious, Contagious I/O

Microsoft-owned Xbox has created a controller to meet the needs of gamers with disabilities.

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21 April 2020 at 15:50

Ikea / ‘ThisAbles’

Contagious, Contagious I/O

Ikea Israel developed a range of add-ons that people with disabilities can attach to their existing Ikea furniture to make it work…
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21 April 2020 at 15:46

Black & Abroad / ‘Go back to Africa’

Contagious, Contagious I/O

Black & Abroad, a travel brand dedicated to the modern black traveller, has hijacked the derogatory statement ‘go back to…
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21 April 2020 at 15:39

Coca-Cola / ‘The phonetic can’

Contagious, Contagious I/O

Coca-Cola’s ‘Share a Coke’ is one of the most famous campaigns of the 21st century. Seven years after first…
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21 April 2020 at 10:41

Unilever / ‘The Will’

WFA

At the 2019 Cannes Film Festival, Unilever partnered with 97 year-old fashion icon and businesswoman Iris Apfel to inspire everyone…
Read more about "Unilever / ‘The Will’"
21 April 2020 at 10:40

L’Oréal / ‘The Non-Issue’

Contagious, Contagious I/O

In early 2019, L’Oréal Paris partnered with British Vogue to challenge the representation of older people in the…
Read more about "L’Oréal / ‘The Non-Issue’"
21 April 2020 at 10:38

Gillette / ‘First shave’

Contagious, Contagious I/O

Gillette reiterates commitment to dispelling harmful gender stereotypes

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21 April 2020 at 10:37

Mattel / ‘Creatable World’

Contagious, Contagious I/O

Mattel launched a line of gender-inclusive dolls to enable children to express themselves freely.

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21 April 2020 at 10:34

AB InBev / ‘All love is love’

Contagious, Contagious I/O

Budweiser redesigns its bottles to permit Chinese customers to celebrate all forms of love

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21 April 2020 at 10:31

ANZ Bank / ‘Bank in the name of love’

Contagious, Contagious I/O

ANZ erects Signs of Love in Australia to celebrate LGBTQ+ festival

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21 April 2020 at 10:26

Microsoft / ‘We all win’

Contagious, Contagious I/O

Microsoft-owned Xbox has created a controller to meet the needs of gamers with disabilities.

Read more about "Microsoft / ‘We all win’"
14 May 2018 at 12:00

Kenzo / My Mutant Brain

Contagious, Contagious I/O

Luxury brand Kenzo creates a cinematic short film to promote its latest fragrance, sets new standard for beauty advertising

Read more about "Kenzo / My Mutant Brain"
14 May 2018 at 12:00

REI / The Level Playing Field

Contagious, Contagious I/O

Outdoor retailer REI seeks to advance gender equality with series of long-term pledges

Read more about "REI / The Level Playing Field"
14 May 2018 at 12:00

Barbie / Blonde Ambition

Contagious, Contagious I/O

How Mattel set out to demonstrate the doll’s relevance by embracing female empowerment and diversity

Read more about "Barbie / Blonde Ambition"
14 May 2018 at 12:00

SK-II / Marriage market takeover

Contagious, Contagious I/O

Cosmetics brand SK-II creates online film to empower and celebrate single women in China

Read more about "SK-II / Marriage market takeover"
14 May 2018 at 12:00

Godiva / One for me, none for you

Contagious, Contagious I/O

Confectionery brand Godiva calls for an end to the Japanese custom of giving ‘obligation chocolates’ to colleagues on…
Read more about "Godiva / One for me, none for you"
14 May 2018 at 12:00

Semcon / Re-search

Contagious, Contagious I/O

Browser extension Semcon combats gender stereotypes in online search results

Read more about "Semcon / Re-search"
14 May 2018 at 12:00

Lululemon / Modern menswear

Contagious, Contagious I/O

Canadian yoga apparel brand Lululemon reaches out to men with stereotype-busting ad campaign

Read more about "Lululemon / Modern menswear"
14 May 2018 at 12:00

Ariel / Dads #sharetheload

Contagious, Contagious I/O

How detergent brand Ariel increased sales in India by 76% by encouraging progressive gender roles

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14 May 2018 at 12:00

Axe / Scent of a man

Contagious, Contagious I/O

How Axe reinvented itself in order to appeal to the modern man

Read more about "Axe / Scent of a man"
14 May 2018 at 12:00

Skol / Reposter

Contagious, Contagious I/O

Brazilian beer brand Skol enlisted six female artists to rewor its old sexist ads and create new marketing assets for the brand,…
Read more about "Skol / Reposter"
23 January 2018 at 12:00

Elastic Generation: The Female Edit

J. Walter Thompson Intelligence

Report exploring the lifestyles and attitudes of British women aged between 53 and 72.

Read more about "Elastic Generation: The Female Edit"
9 November 2017 at 12:00

The Consumer Content Report: Influence in the Digital Age

Stackla

Stackla surveyed 2,000 adults in the US, UK and Australia, examining the content being created and shared online, and what…
Read more about "The Consumer Content Report: Influence in the Digital Age"
29 June 2017 at 12:00

Gender Bias in Advertising: Research, Trends and New Visual Language

J. Walter Thompson Intelligence

In 2017, discussions around gender and media have reached a fever pitch. We’ve seen movements for gender equality in…
Read more about "Gender Bias in Advertising: Research, Trends and New Visual Language"