Posts about Cannes Lions
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InfluencersCreativityInfluencersAIKey trends from Cannes jurors and commentators
Read more about "Key trends from Cannes jurors and commentators"Cannes Lions jurors and commentators share their views on this year's edition of the festival.
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CreativityMarketing technologyAIMarketing technologyData-driven marketingMarketing technologyDifferentiating skills in the AI era
Read more about "Differentiating skills in the AI era"Technology does not win awards. Commercial craftsmanship will continue to make the difference, but marketers do need to adapt to…
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CreativityBrand reputationDoes Asia Pacific need Lions or Merlions?
Read more about "Does Asia Pacific need Lions or Merlions?"WFA’s Asia Advisory Board marked the Cannes Lions Festival in Singapore with #NotInCannes, attended by more than 50 senior…
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CreativityMarketing technologyAIBrand purposeMarketing technologyMarketing technologyWhat do marketers want to see in Cannes?
Read more about "What do marketers want to see in Cannes?"We asked 13 industry experts at Global Marketer Week in Toronto what big issues ad land should prioritise in Cannes this year. Four…
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Diversity & InclusionKey trends from Cannes jurors and commentators
Read more about "Key trends from Cannes jurors and commentators"Cannes Lions jurors and commentators share their views on this year's edition of the festival.
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Media governanceProgrammaticDiversity & InclusionCreativityMarketing technologyBrand purposeMarketing technologyMedia transformationMarketing technologyMy five takeaways from Cannes 2023
Read more about "My five takeaways from Cannes 2023"This year’s Cannes Lions had a real buzz about it. Clients seemed re-energised by the reprioritisation of creative…
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Unilever: Unstereotype influencer brand content
Read more about "Unilever: Unstereotype influencer brand content"Unilever launched at Cannes Lions 2023 an open-source guide for brands and influencers designed to eliminate stereotypes from…
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Diversity & InclusionUnstereotype Alliance: ‘Say Nothing, Change Nothing’ campaign
Read more about "Unstereotype Alliance: ‘Say Nothing, Change Nothing’ campaign"The industry-led coalition convened by UN Women launched "Say Nothing, Change Nothing" at Cannes Lions 2023, a global campaign to…
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GLAAD: Advertising Visibility Index
Read more about "GLAAD: Advertising Visibility Index"GLAAD launched at Cannes Lions 2023 a new report and scorecard looking at inclusivity and diverse visibility in marketing and…
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Value of advertisingBrand purposeHow seriously is the industry taking sustainability?
Read more about "How seriously is the industry taking sustainability?"WFA asked leading trade press editors to rank the industry on how they're responding to the sustainability challenge.
The…
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CreativityA look back at Cannes 2021
Read more about "A look back at Cannes 2021"Cannes is the annual celebration of all that is good about marketing and advertising. This year’s awards were virtual but that…
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CreativityInnovation at Cannes
Read more about "Innovation at Cannes"Judging this year’s Innovation Lions highlighted both the power of innovation to drive real change and the importance of…
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CreativityThe big questions this year, answered by LIONS Live
Read more about "The big questions this year, answered by LIONS Live"In the absence of the annual industry meetup on the French Riviera, in June WFA asked seven industry experts: “If you…
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What big question would you have asked at Cannes this year?
Read more about "What big question would you have asked at Cannes this year?"Seven experts share their views on the biggest issues the marketing industry needs to reconcile today
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It’s time for action
Read more about "It’s time for action"WFA CEO, Stephan Loerke, explains why our industry must address diversity and inclusion in the content it produces as well as…
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CreativityMarketing leaders on the state of the industry
Read more about "Marketing leaders on the state of the industry"Top marketing leaders offer their views on the marketing organisation, the evolving client-agency relationship, balancing creativity…
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ChannelsBrand purposeBrand reputationCannes 2019 Wrap
Read more about "Cannes 2019 Wrap"In Cannes this year, WFA with the help of The Economist Group, talked to a number of marketing leaders about their priorities and…
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Marketing operationsOrganisation & structureCMO Forum meeting overview (June 2019)
Read more about "CMO Forum meeting overview (June 2019)"Overview of the CMO Forum held on June 20th, 2019 in Cannes
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CreativityBrand reputationSeven take-outs from Cannes 2019
Read more about "Seven take-outs from Cannes 2019"So as the dust settles on Cannes 2019, here are my top seven take-outs from the industry’s annual revelries on the…
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Organisation & structureWFA talks Better Marketing: The CMO agenda
Read more about "WFA talks Better Marketing: The CMO agenda"At Cannes Lions 2018, global CMOs share their views on the biggest items in their in-tray today: Antonio Lucio (former HP), Roel de…
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Diversity & InclusionWFA talks Better Marketing: Gender and diversity
Read more about "WFA talks Better Marketing: Gender and diversity"At Cannes Lions 2018, global CMOs shared their views on gender and diversity in marketing: Syl Saller and Grainne Wafer (Diageo),…
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Agency management
WFA talks Better Marketing: The future of the agency model
Read more about "WFA talks Better Marketing: The future of the agency model"At Cannes Lions 2018, global CMOs shared their views on the future of the agency model: Raja Rajamannar (Mastercard), Syl Saller…
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Data-driven marketing
WFA talks Better Marketing: Data opportunities
Read more about "WFA talks Better Marketing: Data opportunities"At Cannes Lions 2018, global CMOs shared their views on the challenges and opportunities brought along by data: Antonio Lucio…
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WFA talks Better Marketing: The death of advertising?
Read more about "WFA talks Better Marketing: The death of advertising?"At Cannes Lions 2018, global CMOs shared their views on the future of advertising: Raja Rajamannar (Mastercard), Marc Mathieu…
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Brand purpose
WFA talks Better Marketing: Purpose
Read more about "WFA talks Better Marketing: Purpose"At Cannes Lions 2018, global CMOs shared their views on purpose in marketing: Keith Weed (Unilever), Roel de Vries (Nissan), Antonio…
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Media governance
WFA talks Better Marketing: Platform challenges
Read more about "WFA talks Better Marketing: Platform challenges"At Cannes Lions 2018, global CMOs shared their views on digital platforms: David Wheldon (RBS), Roel de Vries (Nissan), Antonio…
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The case for unstereotyping ads
Read more about "The case for unstereotyping ads"The industry needs to move with the times in terms of gender portrayal. And it is not just a 'nice to have'.
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Diversity & InclusionBrand purposeA guide to progressive gender portrayals in advertising
Read more about "A guide to progressive gender portrayals in advertising"At the Cannes Lions Festival 2017, UN Women and a number of leading voices in the marketing and advertising industry including WFA,…