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Marketing technologyMarketing capabilitiesMarketing technologyMarketing technologyBenchmark: Social Media Marketing Tools
Read more about "Benchmark: Social Media Marketing Tools"WFA member benchmark on suggested social media marketing tools used for engagement, reporting, and listening
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Marketing technologyMarketing technologyConsumer insightMarketing technologyInclusion is the future for brand growth
Read more about "Inclusion is the future for brand growth"Keen to avoid the gaze of the manufactured outrage machine, marketers have been timid about investing in Diversity, Equity and…
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Consumer insightData & analyticsEvery brand needs a stronger insight function
Read more about "Every brand needs a stronger insight function"Insights is rapidly evolving, so how has the function changed in the last three years? And what does the future look like? Ioana…
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Digital policyMarketing technologyAIMarketing technologyMarketing technologyThis month in AI: AI-generated campaigns go viral, GenAI mislabelling, US explores risks of AI use in digital advertising and recent WFA content
Read more about "This month in AI: AI-generated campaigns go viral, GenAI mislabelling, US explores risks of AI use in digital advertising and recent WFA content"In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging.…
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CreativityMarketing technologyAIMarketing technologyData-driven marketingMarketing technologyDifferentiating skills in the AI era
Read more about "Differentiating skills in the AI era"Technology does not win awards. Commercial craftsmanship will continue to make the difference, but marketers do need to adapt to…
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Digital policyMarketing technologyAIMarketing technologyMarketing technologySpotlight: Uncovering agency use of generative AI
Read more about "Spotlight: Uncovering agency use of generative AI"A deep dive into how media and creative agencies are using generative AI, and what this means for brands.
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Digital policyMarketing technologyAIMarketing technologyMarketing technology
This month in AI: brands highlight AI gains, Meta and Adobe back track on policy changes, AI ad fraud and TikTok avatars
Read more about "This month in AI: brands highlight AI gains, Meta and Adobe back track on policy changes, AI ad fraud and TikTok avatars"In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging.…
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CreativityMarketing technologyAIBrand purposeMarketing technologyMarketing technologyWhat do marketers want to see in Cannes?
Read more about "What do marketers want to see in Cannes?"We asked 13 industry experts at Global Marketer Week in Toronto what big issues ad land should prioritise in Cannes this year. Four…
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CreativityMarketing technologyAIMarketing technologyMarketing technologyCMO, the impossible job?
Read more about "CMO, the impossible job?"Marketers at this year’s Global Marketer Week responded to the challenge that being CMO had turned into an impossible…
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CreativityMarketing technologyAIBrand purposeBrand reputationDigital transformationMarketing technologyMarketing technologyHow to build better brands?
Read more about "How to build better brands?"CMOs at Global Marketer Week provide key pointers on what will help build stronger, more resilient brands.
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CreativityMarketing technologyAIMarketing technologyMarketing technologyFrom AI to Audiences: Key Takeaways from Global Marketer Week 2024
Read more about "From AI to Audiences: Key Takeaways from Global Marketer Week 2024"It was a massive week of insights and inspiration in Toronto. Brenna Brandes, Junior Marketing Services Manager at WFA, picks out…
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Marketing technologyIntegrated marketingDigital transformationMarketing operationsMarketing technologyMarketing technologyWFA Better Marketing Pod: Nissan's Allyson Witherspoon on how a YouTube music channel can help sell cars
Read more about "WFA Better Marketing Pod: Nissan's Allyson Witherspoon on how a YouTube music channel can help sell cars"In this episode of the Better Marketing Pod, David Wheldon speaks to Allyson Witherspoon, Global CMO of Nissan Motor Corporation,…
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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It’s estimated that upwards of $750billion was spent on advertising worldwide last year; perhaps only 6% of it is truly effective. A golden age for advertising technology has not been a golden age for creative effectiveness.
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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This workshop will aim to develop practical guidance on how to translate responsible AI principles into marketing practice.
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Join us to explore TikTok’s latest generative AI products and what they mean for brands.
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You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.