COVID Compendium for Global Marketers
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The Domino Effect: Bracing for Impact
Read more about "The Domino Effect: Bracing for Impact"Anticipating the cascading impact of the COVID-19 crisis on the advertising industry and client/agency relationships. By Bruno…
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On a creative mission
Read more about "On a creative mission"UK agency group Mission has developed a mobile facility that will allow their teams to re-establish face-to-face client…
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Predictions for a socially distant future
Read more about "Predictions for a socially distant future"Strategic consultants crystal ball gaze to predict the long-term effects of COVID-19 on consumers and business
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McKinsey & Company - Keeping it brief
Read more about "McKinsey & Company - Keeping it brief"Consulting firm keeps managers up to speed
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Kantar - Don't go silent
Read more about "Kantar - Don't go silent"How to read the room at this time
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WFA Webinar - Seven tips for sourcing
Read more about "WFA Webinar - Seven tips for sourcing"Adding value in a time of crisis
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Global Data Bank - Advice in a crisis
Read more about "Global Data Bank - Advice in a crisis"An offer for WFA members
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Observatory International - Observing your best interests
Read more about "Observatory International - Observing your best interests"An offer for WFA members
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Edelman - the private sector should play its part
Read more about "Edelman - the private sector should play its part"Trust barometer outlines public's expectations of brands
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WFA Webinar - How to adapt when a done deal comes undone
Read more about "WFA Webinar - How to adapt when a done deal comes undone"Tips for adapting sponsorship deals
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APR - Content fit for remote working
Read more about "APR - Content fit for remote working"APR advises on how to make top-quality content from a distance
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2CV - A heart-warming snapshot of human adaptability
Read more about "2CV - A heart-warming snapshot of human adaptability"Staff document life under lockdown
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GfK - Supplying the facts
Read more about "GfK - Supplying the facts"Report outlines impacts to supply chains
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Nielsen - FMCG: Fast-Monitoring Consumer Guidance
Read more about "Nielsen - FMCG: Fast-Monitoring Consumer Guidance"Nielsen keeps finger on the pulse of consumer behaviour
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Ipsos - Coronavirus in China: Impact and Recovery
Read more about "Ipsos - Coronavirus in China: Impact and Recovery"A model to follow for the future?
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Bain & Company - Tracking on a macro level
Read more about "Bain & Company - Tracking on a macro level"Modelling the course of the crisis