Marketing Solutions Editor

DescriptionWe are creating a new role, specifically focused on the documentation of marketing solutions, as part of our marketing services function. The role has huge growth potential and provides the right candidate with a fascinating opportunity to act as a conduit for a network of diverse personalities from variety of backgrounds around the world and drive projects that have the ambition of changing the industry.

The opportunity
We are creating a new role, specifically focused on the documentation of marketing solutions, as part of our marketing services function. The role has huge growth potential and provides the right candidate with a fascinating opportunity to act as a conduit for a network of diverse personalities from variety of backgrounds around the world and drive projects that have the ambition of changing the industry.

About WFA
WFA is the only global organisation representing the common interests of marketers. Founded in 1953, it is the voice of marketers worldwide, representing 90% of global marketing communications spend. WFA champions more effective and sustainable marketing communications.

WFA’s marketing services team helps members in two ways:
1. We improve the effectiveness and efficiency of client-side marketing investment by leveraging the collective intelligence of the only global network of marketers;
2. We develop and lead industry initiatives designed to improve the global marketing industry for clients and the whole ecosystem.
Practically this is delivered in several ways, including: interactive forums, working sessions, benchmarking, member research, online tools, best practice, and advisory services. Industry leadership initiatives are typically driven through multi-stakeholder programmes and working groups.

As a team we aim to emulate, and exceed, the professional practices of our members. Despite being a not-for-profit organisation, we operate in a business environment and are rewarded based on success.


Role introduction
Our growth in membership has led to the need for a new role, designed to complement our existing services. The ideal candidate will be able to write clearly and concisely about all aspects of the marketing industry and manage each stage of content production. Attributes needed to succeed in this role include the ability to understand diverse perspectives, curiosity, creativity, and the ability to think strategically about content development. Excellent project management skills and the ability to prioritize and meet deadlines, cultivate relationships with freelance writers and create the required content are also all vital.

Role responsibilities
• Work with the WFA team to develop a more complete, compelling, and cohesive content offering.
• Identify gaps in content and work with external partners to source a steady flow of content that supports current and future strategies to meet members’ needs.
• Commission new pieces where needed.
• Help develop potential new content formats.
• Write occasional analysis and news articles.
• Re-use and re-cast existing WFA work into other formats (e.g. summaries, infographics, checklists and others) designed to help marketers to put insight into action.
• Write and direct proprietary content, including but not limited to blog posts, videos.
• Ensure all content meets a high standard of quality and conforms to an established corporate editorial style.
• Attend WFA events (both virtually and in person) to capture marketing insights as needed.
• Identify third-party reports and research for possible publication on WARC.
• Develop and maintain data partnerships addressing key categories.


Required experience & qualifications.
• Minimum of BA, BS degree or higher or equivalent combination of education and experience.
• Three to five years’ experience in advertising, marketing, or related fields, or in B2B journalism that focuses on some aspect of the marketing ecosystem.
• Writing experience is a must; journalism experience a strong plus.
• Experience of the marketing landscape in Asia-Pacific will be valuable. Attributes/Skills Required:
• Strong verbal and written skills, including the ability to write clearly about complex subjects.
• Strong attention to detail when managing projects and while copyediting, proofreading, and fact-checking.
• Experience working in a collaborative capacity, including on Microsoft 365, Google Docs, and other live environments.
• Working knowledge of HTML, Adobe Creative Suite (InDesign and Photoshop specifically), Trello, Google Data Studio, Power Automate, and Infogram a plus, but not required. • Flexible performer, comfortable with handling multiple deadlines and projects simultaneously
• Team player, able to work across geographies, cultures, and time zones.
• Interest in building on, or developing, a strong network of advertising and marketing industry experts.

WFA offers:
• A competitive salary and benefits package.
• The opportunity to join a dynamic, and ambitious team.
• A stimulating work environment in a fast-growing global organisation.
If you feel like this could be the role for you, please apply by emailing us your CV and cover letter to [email protected] When applying for this role, we encourage you to include long-form business writing samples along with your CV and covering letter.