Creative Effectiveness Digital Manager

DescriptionCreative Effectiveness Digital Manager

Hybrid working from Paddington or Slough

62,000l to 68,000k depending on experience, bonus and competitive benefits package

Job Description:

Deploy and pilot in Mars best in class consumer insights tools and capabilities in Media and Creative Excellence across all segments and regions. Collaborate with Mars Segment insights, marketing, and media teams to improve existing tools and pilot new ones to support content development, media planning and communication strategy development.

What are we looking for?

Master’s degree in marketing, Business Administration, Engineering or Human Sciences or equivalent
Extensive experience in a consumer research role (e.g. Consumer Insights, Marketing, Research Agencies).
Proven experience in Marketing Communications (Media and Creative) – planning, development or measurement
Track record of deploying tools/methodologies in a commercial business environment
Proven analytical, networking, communication skills
Experience in working simultaneously on several projects.
Experience of multi-country/cultural working environment (global or regional)
What will be your key responsibilities?

As the Comms Lab Acceleration Manager, associate would work in close partnership with the Mars Horizon insights team and the segment insights teams to develop and deploy tools, white papers and key beliefs to various units, to improve decisions in the area of Marketing Communications.
Ensure Horizon tools are continuously deployed and applied to critical business questions and support with ad-hoc requests. Horizon toolkit include best-in-class proprietary tools in the areas of optimizing creative effectiveness through understanding human behavior, including: neuromarketing research, facial coding, eye-tracking, sales lift studies, AI enabled tools, etc.
Manage the process and delivery of 100+ creative effectiveness projects across 4 segments and 8+ countries. Translate research requirements (coming from local/global Marketing / Insights teams) into a request for analysis for the team of data analysts, responsible for running the analytical engine; transform the results into insights and present them to Marketing and Insights teams.
Lead Advertising for Growth reporting quarterly with the business, identifying trends in creative effectiveness data, helping the business invest more heavily in high performing content, and spot-lighting opportunities for brands & markets to improve their spend rate against sales-driving content.
Build thought leadership for new creative best practices that adapt to changes in the external landscape and shifting internal strategy – delivered to the business through workshops & trainings on how to win attention, emotion, and develop long-term sticky memory structures for our brands
Act as Segment Global Point of Contact for Marketing Communications in Horizon and support Senior Manager – Comms Lab to build relationships with segment Insights and Marketing stakeholders and act as a point of contact for segment associates queries on Media and Creative Insights teams.
What can you expect from Mars?

Work with over 130,000 diverse and talented Associates, all guided by the Five Principles.
Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
Best-in-class learning and development support from day one, including access to our in-house Mars University.
An industry competitive salary and benefits package, including company bonus.
Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

Being a Mars Associate is all about opportunity. The opportunity to do the kind of challenging, interesting work that shapes the world’s best-loved brands. To work with real purpose, supported by talented, friendly people from all sorts of different backgrounds. And to access the tools, training, and experience you need to have a positive impact on our business, on the planet, and, most importantly, on your own career. Being a Mars Associate is more than a job. It’s the opportunity to start your tomorrow, today.