WFA members have been offered a £200 discount to attend the course by Rory Sutherland and MAD//Fest. To find out more information about the training and what it will cover, visit the dedicated website here: https://www.madfestlondon.com/masters

The course starts on the 16 November and WFA members can register with the discounted rate using the following link here.

 For a full breakdown of the course dates:

 16 Nov - Introduction: How we can raise the status of marketing - 1pm GMT/2pm CET

21 Nov - Beware marcomms! Why we need to change the perception of what marketing is and how it works - 1pm GMT/2pm CET

22 Nov - Live virtual session: Live with Rory - a round up of episodes 1 + 2 - 1-3pm GMT/2-4pm CET

28 Nov - Getting to know how your brand smells, heuristics and why you need to learn to talk to the elephant - 1pm GMT/2pm CET

05 Dec - Should you trust data? Why we need to experiment + embrace discovery if we want to get lucky - 1pm GMT/2pm CET

06 Dec - Live virtual session: Live with Rory - a round up of episodes 3 + 4 - 1-3pm GMT/2-4pm CET

12 Dec - Finding your competitive advantage + gain theory: why failing fast can be a risky strategy - 1pm GMT/2pm CET

19 Dec - Dare to be different + annoying! The importance of creativity + diversity in elevating your offering - 1pm GMT/2pm CET

20 Dec - Live virtual session: Live with Rory - a round-up of episodes 5 + 6 - 1-3pm GMT/ 2-4pm CET

21 Dec - Bonus Content: Rory Sutherland meets Ritchie Mehta, CEO, School of Marketing: How to get ahead in marketing  1pm GMT/2pm CET

21 Dec - Bonus Content: Rory Sutherland meets Dowshan Humzah - 1pm GMT/2pm CET

04 Jan - Herd behaviour - How behavioural economics can help you speak to your board + help you become a better marketer - 1pm GMT/2pm CET

09 Jan - Inside the mind of the challenger: Shamil Thakrar, Co-founder, Dishoom - 1pm GMT/2pm CET

10 Jan - Live virtual session: Live with Rory - a round up of episodes 7 + 8 - 1-3pm GMT/2-4pm CET

16 Jan - Maximising your relationship with your consumers - why it pays to understand your customers - 1pm GMT/2pm CE

23 Jan - Inside the mind of the challenger: Alexandra Depledge, MBE, Founder and CEO, Resi - 1pm GMT/2pm CET

24 Jan - Live virtual session: Live with Rory - a round up of episodes 9 + 10 - 1-3pm GMT/2-4pm CET

30 Jan - Mind readers - How behavioural science can create better + more exciting innovation - 1pm GMT/2pm CET

06 Feb - How to reassert the influence of marketing within your organisation + think like a human, not a consultant - 1pm GMT/2pm CET

07 Feb - Live virtual session: Live with Rory - a round up of episodes 11 + 12 - 1-3pm GMT/2-4pm CET