With this growth, more marketers are looking to gaming to promote their brands. To facilitate this, global research agency 2CV, partnering with the WFA and Branded Ltd, have again produced ‘Gaming Demystified’, a report that provides a ‘how to’ guide for marketers looking to invest in video gaming.

Join James Redden, Managing Director Asia Pacific at 2CV, as he uncovers this report with extensive details on how brands can get involved in gaming. It also provides a snapshot of how Asia-based senior marketers view gaming as a marketing channel; this is based on a survey of over 100 non-endemic marketers, which we executed first in 2019 and again in 2021. The result is a report made for marketers, providing crucial information and recommendations on how to create value in this growing space.

Session Details
Duration: 60min
5:00pm SGT | 6:00pm JST | 10:00am CET | Other timezones

This webinar is for WFA members and members of WFA national advertiser associations only.