Boasting over 700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”. More info on the group here.

The topics on the agenda were:

• Rosters and beyond: managing the long tail
• The next generation of agency pay schemes
• From cost to value & ROI: changing the perception of marketing spend

In the past the Sourcing Forum has been attended by several of our members, including AB Inbev, adidas, Arla Foods, Danone, Heineken, IKEA, Jacobs Douwe Egberts, L’Oréal, Mastercard, Mattel, Nestlé, The Coca Cola Company, Vodafone and Volvo.