Did you miss out on GMW 2015 in Marrakech? Watch videos and photos and download insights from the event.

The Wharton Future of Advertising Program has launched a new initiative - Advertising 2020 - which will result in a book with a companion online platform designed to bring together "best of" concepts, short essays, and other media submissions from thought-leaders and innovators around the world, representing highly diverse perspectives, disciplines, and areas of expertise both within and outside the traditional boundaries of "advertising."

WFA President and former CMO of Anheuser-Busch InBev, Chris Burggraeve, was asked what could advertising look like in 2020 and how we should prepare for this future.

Full download below. For more information please contact Karine Lesuisse.


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