Clients & agencies can learn from our guide on how to organize, conduct and conclude a pitch.

As a bit of pre-summer fun, WFA has decided to put together a quick media quiz just to test your knowledge of a few quick media and marketing facts. See how many you know. Answers below:

Which country has the highest % internet penetration in 2013?
1. Sweden
2. South Korea
3. Canada
4. Singapore
5. Denmark

Which country has the highest hours of TV viewed on average per day?
1. Japan
2. Chile
3. USA
4. Kenya
5. Portugal

Which country has the highest (US$ Million equivalent) overall media spend forecast for 2013?
1. Germany
2. UK
3. USA
4. China
5. Japan

Which country was set to experience the highest level of TV inflation in 2013?
1. Ukraine
2. Turkey
3. Thailand
4. Argentina
5. China

Which country has the highest % share of media for online forecast for 2013?
1. US
2. Netherlands
3. Singapore
4. Israel
5. Sweden

Which region was expected to experience the highest year-on-year growth in ad spend (2013 v 2012)?
1. North America
2. Central and Eastern Europe
3. Middle East and Africa
4. Latin America
5. Asia-Pacific

Which country in Europe experiences the highest level of media rebates (also known as AVBs)?
1. Ukraine
2. France
3. Greece
4. Turkey
5. Russia

The Answers

Which country has the highest % internet penetration in 2013?
1. Sweden 94%
2. Norway 94%
3. Netherlands 92%
4. Finland 90%
5. Denmark 88%
Notes:
- Highest in Asia: South Korea 79%
- Highest in Americas: Canada 78% (USA 77%)
Source: eMarketer Worldwide Internet Usage (2013). Note: individuals of any age who use the internet from any location via any device at least once per month

Which country has the highest hours of TV viewed on average per day?
1. Chile 4.8h
2. USA 4.6h
3. Kenya 4.4h
4. Lebanon 4.4h
5. Argentina 4.2h (only marginally higher than Brazil)
Notes:
- Highest in APAC: Japan 3.7h
- Highest in Europe: Portugal 3.5h
Source: WARC/TGI – Average global media consumption (2011) – time spent with medium as avg hours per week

Which country has the highest (US$ Million equivalent) overall media spend forecast for 2013?
1. USA $156,473
2. China $69,009
3. Japan $55,502
4. UK $21,834
5. Germany $21,742
Note:
- Highest in MEA: Isreal $5,026
- Highest in LATAM: Brazil $17,302
Source: TYNY GroupM Media revenue trends and forecasts (2012)

According to WFA members, which country was set to experience the highest level of TV inflation in 2013?
1. Argentina +28%
2. China +14%
3. Ukraine +12%
4. Turkey +12%
5. Thailand +12%
Note:
- Highest in MEA: South Africa and Saudi Arabia +10%
- (study did not include USA)
Source: WFA Nov 2012 media cost estimates for 2013

Which country has the highest % share of media for online forecast for 2013?
1. UK 44%
2. Denmark 37%
3. Netherlands 34%
4. Norway 32%
5. Sweden 31%
Note
- USA = 25%
- Highest LATAM: Argentina 11%
- Highest APAC: China 24%
- Highest MEA: Israel 18%
Source: TYNY GroupM Media revenue trends and forecasts (2012) Figures rounded

Which region was expected to experience the highest year-on-year growth in ad spend (2013 v 2012)?
1. Latin America 6.8%
2. Asia Pacific 3.8%
3. Middle East and Africa 2.6%
4. North America 0.8%
5. Central and Eastern Europe -0.2%
Note
- Western Europe: -1%
Source: TYNY GroupM Media revenue trends and forecasts (2012)

Which country in Europe experiences the highest level of media rebates (also known as AVBs)?
1. Greece 2.8
2. Turkey 2.7
3. Ukraine 2.5
4. Spain 2.4
5. Russia 2.3
Note
- Highest in APAC: China 2.8
- Highest in LATAM: Columbia 2.5
Source: WFA members' survey - media rebates heat map. Oct-Nov 2011. Note scale 0 = no rebates to 3 = highest level of rebates.


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