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Spanish host Effectiveness Awards
14/11/2014
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The Association of Spanish Advertisers (AEA) rewarded effectiveness in advertising at the annual “Premios a la Eficacia de la Publicidad” event on 23rd October. Coca-Cola's “Benditos Bares” ( “Blessed Bars”) won the Grand Prix for Advertising Effectiveness, a gold award for business communications and a gold for the most innovative strategy.
The campaign was applauded for managing to positively impact the downward trend in bar sales. Between 2008 and 2012 bars have lost EUR 13billion and 72,000 venues were closed down because of the economic crisis. The awareness campaign is said to have “contributed to the opening of 3,500 venues and the creation of 14,000 jobs”, with 80% of bar owners describing the marketing initiative as having a “very positive” societal impact.
McCann was awarded Agency of the Year for the third consecutive time and Carat received the Media Agency of the Year title. In total, 34 trophies were presented to 24 advertisers and 28 agencies, of which there were fourteen golds, eight silvers and nine bronzes. The full list of winners is available here.
The awards were organised in collaboration with the Spanish Association of Advertising Communication Agencies (AEACP), the Association of Media Agencies (AM), the National Association of Market Research and Public Opinion (ANEIMO), the Spanish Association of Strategic Planners (APG) and the Association for the Self-Regulation of Commercial Communication (SELF).
Pictures from the event are available here.
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The campaign was applauded for managing to positively impact the downward trend in bar sales. Between 2008 and 2012 bars have lost EUR 13billion and 72,000 venues were closed down because of the economic crisis. The awareness campaign is said to have “contributed to the opening of 3,500 venues and the creation of 14,000 jobs”, with 80% of bar owners describing the marketing initiative as having a “very positive” societal impact.
McCann was awarded Agency of the Year for the third consecutive time and Carat received the Media Agency of the Year title. In total, 34 trophies were presented to 24 advertisers and 28 agencies, of which there were fourteen golds, eight silvers and nine bronzes. The full list of winners is available here.
The awards were organised in collaboration with the Spanish Association of Advertising Communication Agencies (AEACP), the Association of Media Agencies (AM), the National Association of Market Research and Public Opinion (ANEIMO), the Spanish Association of Strategic Planners (APG) and the Association for the Self-Regulation of Commercial Communication (SELF).
Pictures from the event are available here.
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