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The Spanish advertiser association (aea) recently issued a press release regarding the UPyD's petition on the possible return of advertising to the public TV channel TVE.

The press release said that:

• There was the necessity for a reasonable amount of advertising to return to TVE, without disrupting the channel's programming. This would:
• Solve the problem of lack of funding faced by TVE – advertising would allow the channel to maintain its quality without losing its ability to produce viable programming
• Address the situation of lack of competition created by the mergers of Telecinco/ Cuatro and Antena 3/ La Sexta that have led to a duopoly in Spain
• Promote consumption of goods and services to help the Spanish economy
• Remove the stigma from advertising – a sector that contributes 2.6% to the Spanish GDP.

For more information on the press release, please contact aea.


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