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The Philippine Association of National Advertisers (PANA) held its annual PANAta Marketing Effectiveness Awards in Manila recently. This year's competition featured two main communications categories – external, for initiatives targeting consumers, and internal, for works that targeted employees and business partners – and six awards were given.

The PANAta Awards competition was originally launched five years ago as a values-centered contest. This year, the awards were reinvented by opening entries to industry affiliates, broadcast and print media, public relations agencies, NGOs and educational institutions.

The 2014 PANAta winners were:
• Brands/Program Category: GMA Marketing and Productions for Del Monte Kitchenomics Branded Content and Integrated Mobile App
• Brands/TV Category: Golden Arches Development Corporation/McDonald's for Kuya
• Brands/ Digital Category: Splash Corporation/SkinWhite for the #Better Me campaign
• Cause Marketing: ABS-CBN Corporation's Tulong Na, Tabang Na, Tayo Na and Monde Nissin Corporation's Lucky Me! Kainang Pamilya Mahalaga
• Internal Communications Programs/Tools: Shell Philippines' I Commit. Think. Act. Work. With Integrity campaign
• Schools and School Organizations External Communications: PAREF Southridge Afternoon School for Edunasyon

For more information, contact PANA.


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