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The Pakistan Advertiser Society (PAS) has launched its fourth annual advertising awards – the PAS Awards 2014. Its agenda focuses on building strong brands by acknowledging and crediting the most effective communications campaigns in Pakistan.

This year the PAS Awards, which will take place in April 2014, is designed to encourage all big and small advertisers to bring forth their creative campaigns and be a part of this exhilarating contest. Apart from the regular 25 major categories in which the entries will be judged for their effectiveness, there will be special categories and awards for &#039Campaign of the Year' and &#039Best Original Local Campaign' that will honour the most innovative local marketing idea.<br/><br/>The awards are recognized by advertisers and agencies throughout Pakistan as the pre-eminent awards in the industry. The awards receive immense support from industry stakeholders including the Pakistan Newspapers Association (APNS), Pakistan Broadcasters Association (PBA) and Advertising Association of Pakistan (AAP).<br/><br/>For more information, please visit the <a href="http://www.pasawards.org/" target="_blank">PAS Awards website</a>. <br/><br/> <br/> <a href="http://eepurl.com/bZ-vv" class="btn_wide_grey" target="_blank">Sign up to monthly WFA news</a> <!-- AddToAny BEGIN --> <script type="text/javascript"> var linkurl = "http://bit.ly/1t83vRy"; var a2a_config = a2a_config || {}; a2a_config.linkname = document.title; a2a_config.linkurl = linkurl; a2a_config.templates = { twitter: "Reading: Pakistan holds 4th annual awards | WFA " + linkurl + " via @WFAMarketers" }; </script> <script type="text/javascript" src="../../menu/page.js"></script> <!-- AddToAny END --> </div> </div> <div id="content_detail_right"> </div> </div> </div> <div class="clr"></div> <div id="sponsors"> <ul id="slider"> <li> <a 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