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The Pakistan Advertisers' Society (PAS) has elected Khurram Koraishy, General Manager Marketing, Tapal, as its new Chairman. Khurram takes over from Shabeeh Ikram, former GM, Johnson & Johnson Pakistan and Afghanistan, after previously serving as a council member of PAS and as its General Secretary since December 2013.

A graduate of the Judge Business School, University of Cambridge, Khurram spent almost eleven years at Unilever working on some of the company's top brands, progressing from management trainee to regional brand activation director during that time, to then join PepsiCo as Marketing Director Beverages Unit for the Pakistan market unit.

Highlights of his tenure there include a PAS Award in 2012 for Pepsi's 2011 Ramzan campaign and the PepsiCo's 2011 global award for delivering sustained growth in the largest Mountain Dew market outside the USA. After leaving PepsiCo, Khurram briefly worked at jewellery and fashion company, Damas, as Marketing Head before taking up his current role at Tapal Tea.

For more information, contact PAS.


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