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Norwegians to host POEM breakfast meeting
01/06/2014
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The Norwegian Association (ANFO) will be hosting a breakfast in partnership with Mindshare, entitled POEM Breakfast, during which they will present to ANFO members a report entitled "Paid, Owned, Earned Media survey 2014".
The report and presentation will look at questions such as how are budgets allocated to paid owners and earned media, challenges that marketers face in relation to digital and how to improve the effectiveness of campaigns
The report not only seeks to answer these questions, but aims to get marketers thinking about what future challenges they have to face. As 8 out of 10 Norwegian marketers are increasing their budgets, they are under increased pressure to report successful ROI, thereby having to come up with new and innovative ways to reach their consumers. Some marketers find social media a solution, whilst larger players continue to increase focus on paid media. The report also considers whether this pattern will change and owned media will see more investment at the expense of paid media
The session will discuss amongst other issues how marketers are trying to find the right balance between an “offensive” strategy and a “ defensive” strategy: for some, the development of a particular strand of paid, owned and earned media poses a threat to their established practices, to others it opens up new opportunities.
For more information, contact ANFO.
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The report and presentation will look at questions such as how are budgets allocated to paid owners and earned media, challenges that marketers face in relation to digital and how to improve the effectiveness of campaigns
The report not only seeks to answer these questions, but aims to get marketers thinking about what future challenges they have to face. As 8 out of 10 Norwegian marketers are increasing their budgets, they are under increased pressure to report successful ROI, thereby having to come up with new and innovative ways to reach their consumers. Some marketers find social media a solution, whilst larger players continue to increase focus on paid media. The report also considers whether this pattern will change and owned media will see more investment at the expense of paid media
The session will discuss amongst other issues how marketers are trying to find the right balance between an “offensive” strategy and a “ defensive” strategy: for some, the development of a particular strand of paid, owned and earned media poses a threat to their established practices, to others it opens up new opportunities.
For more information, contact ANFO.
Sign up to monthly WFA news
