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New Zealand Association teams up with digital measurement company
28/08/2014
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The Association of New Zealand Advertisers (ANZA) has partnered with digital measurement company Effective Measure to offer ANZA members new data and insights into the online sector.
Under the new initiative, Effective Measure will offer all ANZA members a complimentary 'Silver' subscription to Effective Measure's Audience metrics and market analysis solution.
“Spend on digital advertising in New Zealand has been dramatic and is forecast to continue to grow significantly. We are at a point where data measurement across all digital platforms is crucial to reaping the best results for advertisers and marketers. We look forward to helping our members amplify their data assets and support their digital strategy to keep up with the industry evolution,” said ANZA Chief Executive, Lindsay Mouat.
For more information, contact ANZA.
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Under the new initiative, Effective Measure will offer all ANZA members a complimentary 'Silver' subscription to Effective Measure's Audience metrics and market analysis solution.
“Spend on digital advertising in New Zealand has been dramatic and is forecast to continue to grow significantly. We are at a point where data measurement across all digital platforms is crucial to reaping the best results for advertisers and marketers. We look forward to helping our members amplify their data assets and support their digital strategy to keep up with the industry evolution,” said ANZA Chief Executive, Lindsay Mouat.
For more information, contact ANZA.
Sign up to monthly WFA news
