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On Thursday, 6 November, the Responsible Marketing Pact, WFA's flagship self-regulation program on responsible alcohol advertising, was officially presented to the European Alcohol and Health Forum, the European Commission's platform gathering cross-sector stakeholders to &#039debate, compare approaches and act to tackle alcohol related harm'. The meeting was opened by John F. Ryan, Acting Director for Public Health, Directorate General for Health and Consumers (DG SANCO), and co-chaired by Philippe Roux, Head of Unit.

Under the Responsible Marketing Pact, and for the first time ever, the eight global largest beer, wine and spirits producers (AB InBev, Bacardi, Brown-Forman, Carlsberg, Diageo, Heineken, Pernod Ricard and SAB Miller) have agreed to build common standards for the responsible marketing of their brands.

The RMP aims at limiting the underage access to alcohol marketing by setting new common standards and practices on the content & placement of alcohol advertising, as well as for the specific communication of alcohol brands in social media. Regarding the content, 'No primary appeal to minors' sets the first blacklist of 58 prohibited creative features which leading alcohol producers agreed to never represent in their ads. On placement, the RMP sets new common controls to effectively limit minors' exposure to alcohol advertising, all media included. On social media, the RMP includes the first 'Standard Alcohol Profile', which aims at limiting minors' interaction with alcohol brands on four main social networks (Facebook, Twitter, Instagram & YouTube).

The RMP is also supported by a number of partners: the EU sector trade associations (Brewers of Europe; spiritsEurope and CEEV), EACA, ESA and EASA (EASA being responsible for its annual public monitoring). It will come into force on 1st June 2015.

Philippe Roux, who co-chaired the EAHF, was receptive to this new program and said he was keen to hear about the first monitoring results, which will be made available to the European Commission in Q1 2016.

For more information, the RMP presentation made during the last EAHF meeting is available here.

Besides the RMP, members of the EAHF also discussed the latest developments regarding the future of the EU alcohol policy. The Committee on National Alcohol Policy and Action (CNAPA), which gathers national delegates appointed by the Member States to &#039encourage cooperation and coordination' is currently preparing a scoping paper 'to inform the Commission on their views on the future EU alcohol policy'. The scoping paper is likely to be a key element of this future alcohol policy, in particular should a new EU Alcohol Strategy be envisaged. The paper will be finalised by 8 December. <br/><br/>A flash report summarising the discussions of the last EAHF meeting is available <a href="http://ec.europa.eu/health/alcohol/docs/ev_20141106_mi_en.pdf" target="_blank">here</a>.<br/><br/>For more information contact Paola De La Baume at [email protected] <br/><br/> <br/> <a href="http://eepurl.com/bZ-vv" class="btn_wide_grey" target="_blank">Sign up to monthly WFA news</a> <!-- AddToAny BEGIN --> <script type="text/javascript"> var linkurl = "http://bit.ly/1vXgqvb"; var a2a_config = a2a_config || {}; a2a_config.linkname = document.title; a2a_config.linkurl = linkurl; a2a_config.templates = { twitter: "Reading: New responsible alcohol commitments unveiled to policy-makers | WFA " + linkurl + " via @WFAMarketers" }; </script> <script type="text/javascript" src="../../menu/page.js"></script> <!-- AddToAny END --> </div> </div> <div id="content_detail_right"> </div> </div> </div> <div class="clr"></div> <div id="sponsors"> <ul 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