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New food advertising policy explained
18/12/2014
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On 22 September 2014, the CEOs of the world's leading food and non-alcoholic beverage companies and members of the International Food & Beverage Alliance (IFBA), unveiled enhanced global commitments in the field of food and non-alcoholic beverage marketing to children.
The IFBA Global Marketing Policy, in place since 2009, specifies that members will refrain from all food and non-alcoholic beverage product marketing to children under 12 years old unless the advertised products meet “better-for-you” criteria.
This presentation outlines how the enhanced 2014 policy differs from the previous commitments on marketing to children and where local marketing policies programmes may need reinforcing in order to reflect best practice.
WFA will arrange IFBA-wide webinars in different time zones in Q1 2015 with the objective to provide the background and rationale behind the enhanced 2014 policy to local colleagues and how they can use the tools provided with to explain the commitment to external stakeholders.
For more information contact Abtin Kronold, [email protected]
Sign up to monthly WFA news
The IFBA Global Marketing Policy, in place since 2009, specifies that members will refrain from all food and non-alcoholic beverage product marketing to children under 12 years old unless the advertised products meet “better-for-you” criteria.
This presentation outlines how the enhanced 2014 policy differs from the previous commitments on marketing to children and where local marketing policies programmes may need reinforcing in order to reflect best practice.
WFA will arrange IFBA-wide webinars in different time zones in Q1 2015 with the objective to provide the background and rationale behind the enhanced 2014 policy to local colleagues and how they can use the tools provided with to explain the commitment to external stakeholders.
For more information contact Abtin Kronold, [email protected]
Sign up to monthly WFA news
