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McKinsey & Company has published a research paper demonstrating how advertising stimulates economic growth. Its research showed that advertising has fuelled about 15% of growth in GDP for major G20 countries over the past decade. In some countries, the growth may be as high as 20%.

McKinsey also found that at a micro-economic level, a company's investment in digital advertising is correlated with better relative growth and profitability than its competitors.

To read the full paper, please click here.


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