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Marketing Dividends presented by Australian Association
14/11/2014
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The Australian Association of National Advertisers (AANA) has partnered with TV channel Sky News Business to present a new content series aimed at elevating the profession of marketing and explaining the value it brings to business and the wider economy.
Called “Marketing Dividends presented by AANA”, the series features 13 three-minute episodes and profiles some of the country's leading marketers and AANA members who will offer insights and case stories to illustrate how marketing is a driver of growth within their businesses and, where relevant, the economy. The series was launched on 28th October and is available in longer format online via the AANA website and their YouTube channel.
“To raise the profile of the marketing profession is one of the key strategic pillars of the AANA. I am delighted that our members have really got behind our content marketing initiative. We believe this series will do much to create a better understanding of the role and value of marketing. The fact that Sky News has embraced the concept is testament to the growing realisation that the marketing profession is core to business success,” the AANA's CEO, Sunita Gloster, said.
Marketing Dividends was conceived by the AANA in partnership with MEC Global, a GroupM company and AANA member. James Hier, Chief Strategy Officer at MEC Global, will host the series.
Watch the trailer here and subscribe to the AANA YouTube channel to ensure you don't miss any of the Marketing Dividends full episodes:
For more information contact the AANA.
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Called “Marketing Dividends presented by AANA”, the series features 13 three-minute episodes and profiles some of the country's leading marketers and AANA members who will offer insights and case stories to illustrate how marketing is a driver of growth within their businesses and, where relevant, the economy. The series was launched on 28th October and is available in longer format online via the AANA website and their YouTube channel.
“To raise the profile of the marketing profession is one of the key strategic pillars of the AANA. I am delighted that our members have really got behind our content marketing initiative. We believe this series will do much to create a better understanding of the role and value of marketing. The fact that Sky News has embraced the concept is testament to the growing realisation that the marketing profession is core to business success,” the AANA's CEO, Sunita Gloster, said.
Marketing Dividends was conceived by the AANA in partnership with MEC Global, a GroupM company and AANA member. James Hier, Chief Strategy Officer at MEC Global, will host the series.
Watch the trailer here and subscribe to the AANA YouTube channel to ensure you don't miss any of the Marketing Dividends full episodes:
- Episode 1: Mark Reinke from Suncorp Group on the need to create authentic experiences and the use of real time data as a marketer's most powerful tool
- Episode 2: David Scribner, Head of Virgin Mobile, on marketing's critical contribution to business growth
- Episode 3: Matt Tapper from Lion on business culture and what moves Lion is taking to create a more 'vibrant' beer culture
For more information contact the AANA.
Sign up to monthly WFA news
