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WFA recently asked our national association members to benchmark their member services against other associations. 37 associations responded to our survey, and have shared the following insights:

• The average number of staff per association is 6
• 8% of associations now operate as 'for profit'
• On average, 51% of associations' turnover comes from membership fees
• The most common services offered are: ad hoc events, advocacy working groups, alerts on key policy and marketing issues
• 32% of respondents don't offer surveys
• Biggest drivers to recruitment are: by inviting non-members to seminars, conferences, etc; by encouraging board members to recruit by use of personal contacts

If you have filled out the survey, you will shortly receive a copy of the results. For any questions, please contact Minakshi Pai.


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