Support the WFA Digital Network position on what advertisers want from online audience measurement.

WFA recently asked our national association members to benchmark their member services against other associations. Thus far, associations have shared the following insights about the services they offer their members.

- 94% of associations said that they offer advocacy working groups, whilst 88% offer marketing working groups
- 94% also said that they provide their members with online news and updates, such as a newsletter, as well as send them alerts on key policy or marketing issues

When asked what the biggest recruitment driver has been in the past, over 70% of associations said that they invite non-members to seminars, conferences, etc. Over 50% said that they encourage board members to recruit by use of personal contacts.

If your association has not yet filled out the survey and is interested in doing so, please contact Minakshi Pai. Please note that all results will be kept anonymous.


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