Support the WFA Digital Network position on what advertisers want from online audience measurement.

In 2014, the Chilean Advertiser Association (ANDA Chile) celebrates its fiftieth anniversary. Although the landscape has changed significantly since 1964, the core tenets of the association's existence remain the same: self-regulation and advertising standards and the promotion of best practices in advertising.

Fifty years ago, there were only a few agencies in Chile that could execute an advertising campaign and no market research to guide decision-making. Over the last five decades, ANDA Chile has undertaken many successful initiatives to address these shortcomings and has made a very significant contribution to the world of marketing communications, working for greater transparency for consumers. Amongst its other achievements, the ANDA is one of the founding members of the Self-Regulation and Advertising Ethics Council (CONAR). It has also been a driver of audience measurement systems that have provided a fundamental basis for a reliable approach to media investment.

For more information, please contact Mario Davis at [email protected]


Sign up to monthly WFA news