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The Belgian Advertisers Association (UBA) has launched a Knowledge Centre designed to collate and publish insight and knowledge, which is of potential added value to marketers. Led by Simone Ruseler, Knowledge Centre Manager UBA, it offers relevant content to nourish, strengthen and support UBA's four strategic pillars: “represent, share, inform and meet”.

The Centre already hosts a large amount of information, thanks in part to the recent explosion in data. Information hosted on the site is designed to provide key data and insights which are related to topics being addressed by UBA working groups, including their Media Committee.

During its first year the UBA Knowledge Centre will focus on the following projects as illustrated in the image above:
- Media Key Facts
- Adhoc Media Research
- UBA Barometer
- Trends

For more information, contact Simone at UBA at [email protected]


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