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The board of directors of the Association of National Advertisers (ANA) and the Business Marketing Association (BMA) unanimously approved plans for the BMA to become a division of the ANA as of 30th November 2014. The BMA has been active for over ninety years in the field of business-to-business marketing and communications, with 17 chapters and 2,500 members representing corporate professionals, agencies, small businesses and suppliers committed to advancing the practice of B2B marketing.

“We are extremely pleased to bring the BMA into the ANA family. As an organisation focused on leadership and marketing excellence, our goal is to provide our business-to-business members with the tools and information they need to excel as marketers. The BMA/ANA enterprise will be very dynamic, with expansion potential at the national and local level. The purpose of the business combination is to bring substantial attention and focus to the B-to-B marketing community and expand the dedicated resources available to the practicing B-to-B marketing ecosystem,” said Bob Liodice, president and CEO of the ANA.

For more information contact the ANA.


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