Support the WFA Digital Network position on what advertisers want from online audience measurement.

AANA has revised its Code of Ethics, making several amendments to broaden its scope and remove any ambiguity as to whether advertisements in the rapidly growing online and digital media sector are covered.

The AANA Code of Ethics is the cornerstone of the advertising self-regulatory system in Australia. Over 80 percent of all complaints to the Advertising Standards Board, the independent adjudicator, fall within the scope of the Code. It has the objective of ensuring all advertising in Australia is ethical, and prepared with a proper sense of obligation to consumers and fairness to competitors. The revised Code will take effect from 1 January 2012, enabling a period of adjustment and training with all industry players.

For more information, contact Alina Bain at [email protected]