Optimising marketing communications

WFA has a dual mission:

• To stimulate maximum effectiveness and efficiency of corporate ad spend through the sharing of knowledge, insights and expertise in marketing communications.
• To defend and promote responsible marketing communications

Global network to share best practice

WFA brings together international marketers and media managers to share knowledge and insights and be briefed on media-related issues. The secretariat constantly tracks new developments in the field of marketing communications, relaying relevant information throughout the network. As such, WFA members have a unique vantage point from which to address emerging opportunities and threats and thereby optimize their marketing and media strategies.

At a national, regional, and global level across five continents, WFA advocates:

• The fundamental importance of marketing communications to the global economy;
• A better understanding of marketing communications, the promotion of consumer choice and its benefits;
• The sharing of excellence and good practice in marketing communications among its members;
• Effective advertising self-regulation, by encouraging its members to actively endorse and comply with established self-regulatory codes of conduct.