In collaboration with its 55 National Advertiser Association on five continents, WFA published a survey on  the state of affairs of Advertising Self-Regulation.

51 countries are dealt with in this overview representing over 270 billion US Dollars in media advertising expenditures and covering 96 % of the world-wide advertising expenditure.

Main findings:

More and more countries with open to liberal economic systems have a functioning self-regulation organisation in place. The trend is clear: each year the number of countries with Advertising Self-Regulation schemes continues to grow.

• The schemes are mostly operating under codes published by the International Chamber of Commerce (ICC). In some countries these codes are completed with a more detailed approach which may take into account local culture and sensitivities.
• While General Advertising is covered in most countries included in the survey, other commercial communication tools such as sales promotion, direct marketing, sponsorship, and marketing and advertising on the Internet are also self-regulated by industry.
• Though the ICC codes cover the issue of advertising and children, many countries take the codes further as concerns children.

The World Federation and its members are committed to helping strengthen Self- Regulation where it already exists and to helping establish it in all the countries around the globe where is does not.

The list of the countries participating in the survey is available here:

Please choose a country in the menu below...