Global Media Board
Mission
The Board’s mission is to be an industry-focused and action-oriented group that helps advertisers prioritise industry issues within the global media ecosystem, and provide advice on how to best tackle those issues. The Board also seeks to act as a steering group for WFA’s wider media activities.
Key initiatives
The Media Board has been instrumental in the development of WFA’s Global Media Charter. This document has been issued three times (2008, 2018 and now 2023). The Board has been supporting the build of industry programmes, designed to address the issues outlined in the Charter. These programmes include:
The Global Alliance for Responsible Media (GARM)
A cross-industry initiative established to address the challenge of harmful content on digital media platforms and its monetization via advertising.
Discover GARM 
Halo Cross-Media Measurement
An industry group focused on developing open-source software code for a new, pioneering approach to cross-media measurement. Halo is now focused on supporting local deployments of the code.
Read more about Halo 
The Global Media Charter 2023
The Global Media Charter 2023 gives media leaders the strategic platform to ensure that their corporate responsibility agenda is represented in the media decisions made, platforms invested in and partners selected.
Download the Charter The Board also works closely with the industry to develop media tools and approaches compatible with the increasingly consumer-centric, privacy-first ecosystem.
As the issues evolve, the WFA Global Media Board looks forward to supporting more initiatives to address a range of priorities, increasingly focused on the Environmental, Societal and Governance (ESG) agenda.
Media Board Members
Sameer Amin Sameer Global Director of Data Driven Marketing & Media, Reckitts
Sarah Armitage Sarah Group International Media Director, LVMH
Sital Banerjee Sital Global Head of Integrated Media, Performance Marketing & Marketing Investment Management, Lipton Teas & Infusions
Mathias Chaillou Mathias Chief Media Officer, L'Oreal
Stephen Chester Stephen Director of Media, ISBA (UK)
Jerry Daykin Jerry VP, Head of Global Media, Beam Suntory
Luis DiComo Luis EVP Global Media, Unilever
Antonia Farquhar Antonia Global Media and Partnerships Lead, Nestle
Nadine Karp McHugh Nadine Managing Director, Global Media and Media Science, Goldman Sachs-scaleType-3-width-250-height-250.jpg "Atin Kulkarni.jpg")
Atin Kulkarni Atin VP, Global Media & Commercial Capabilities, PepsiCo
Catherine Lautier Catherine VP, Global Head of Media & Integrated Brand Communication, Danone
Beatrice Lindvall Beatrice Director Global Media & Digital, Jacobs Douwe Egberts
Isabel Massey Isabel VP, Global Media & Content, Diageo
Simon Peel Simon VP, Global Media, GSK
Bill Tucker Bill Group EVP, ANA (US)
David Zapata David Sr. Marketing Director - Global Media, ABInBev
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For more information or questions, please contact Matt Green at [email protected]
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