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News
All news and press releases
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WFA recruits Monica Robles as Administration Manager
Read more about "WFA recruits Monica Robles as Administration Manager"Monica will be in charge of the logistics for WFA events and administrative work
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Vietnam launches first advertising code of conduct
Read more about "Vietnam launches first advertising code of conduct"Minister of Culture green-lights advertising self-regulation code
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Hanne van de Ven joins WFA's marketing services team
Read more about "Hanne van de Ven joins WFA's marketing services team"She will support the team in the organisation of WFA meetings and events
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WFA launches Global Marketer of the Year
Read more about "WFA launches Global Marketer of the Year"Partners with Campaign magazine to celebrate the role that global and regional marketers play in delivering more customer-centric…
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Digital policyData collection & privacy
70% of global marketers are not fully aware of the implications of GDPR
Read more about "70% of global marketers are not fully aware of the implications of GDPR"A new survey of global marketers highlights the need for brand organisations to work faster and harder to get to grips with the…
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Self-regulationWFA helps drive industry-led Advertising Standards across APEC
Read more about "WFA helps drive industry-led Advertising Standards across APEC"WFA helped host the fourth APEC workshop on Advertising Standards in Vietnam
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Brand safetyMedia governanceMedia transparencyBrand safetyGlobal marketers making radical changes to media management
Read more about "Global marketers making radical changes to media management"WFA research indicates dramatic change on transparency measures, contracts, viewability standards, internal media knowledge and ad…
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Marketing procurementWFA appoints Laura Forcetti as Global Marketing Sourcing Manager
Read more about "WFA appoints Laura Forcetti as Global Marketing Sourcing Manager"Laura's main role will be to lead the 800-strong Sourcing Forum for global marketing procurement specialists
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Self-regulation
WFA helps organise APEC ad standards conference
Read more about "WFA helps organise APEC ad standards conference"The goal is to drive the development of industry standards across APEC economies
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The Unstereotype Alliance holds inaugural meeting
Read more about "The Unstereotype Alliance holds inaugural meeting"The Unstereotype Alliance, co-convened by UN Women and Unilever, met on 22 June for its inaugural meeting during the 2017 Cannes…
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Launch of Unstereotype Alliance set to eradicate outdated stereotypes in advertising
Read more about "Launch of Unstereotype Alliance set to eradicate outdated stereotypes in advertising"On 20 June, UN Women in partnership with Unilever and industry leaders including WPP, IPG, facebook, Google, Mars, Microsoft,…
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Agency management
Clients make progress on integration but agencies point up familiar failings
Read more about "Clients make progress on integration but agencies point up familiar failings"Global brands are improving their ability to brief for integrated communications but some familiar failings remain, according to a…
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Food marketingSelf-regulation
EU Pledge announces enhancements
Read more about "EU Pledge announces enhancements"EU Pledge releases implementation guidelines along with more stringent common nutrition criteria across some categories
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Japanese association launches digital media committee
Read more about "Japanese association launches digital media committee"WFA News
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Global brands consolidate ad server rosters
Read more about "Global brands consolidate ad server rosters"Marketers reveal moves to simplify arrangements, improve reporting and monitoring alongside the ability to negotiate better…