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All news and press releases
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Food marketingMarketing to childrenYouTube prohibits all food and beverage ads next to kids content as of today
Read more about "YouTube prohibits all food and beverage ads next to kids content as of today"The restriction applies to all food and beverage products, irrespective of their nutritional profile, and will apply globally.
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Marketing procurementThe WFA Global Sourcing Board, 6 months on
Read more about "The WFA Global Sourcing Board, 6 months on"It's been six months since the WFA launched the board whose goal is to revolutionalise the practice and perception of marketing…
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WFA names shortlist for Global Marketer of the Year 2019
Read more about "WFA names shortlist for Global Marketer of the Year 2019"Voting starts on December 3 at www.globalmarketeroftheyear.com
Winner to be announced in January…
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Meet the Global Marketer of the Year 2019 nominees: Lubomira Rochet, L’Oréal
Read more about "Meet the Global Marketer of the Year 2019 nominees: Lubomira Rochet, L’Oréal"Lubomira Rochet, Chief Digital Officer at L’Oréal, is one of the six global marketers shortlisted for this year’s…
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Meet the Global Marketer of the Year 2019 nominees: Cheryl Goh, Grab
Read more about "Meet the Global Marketer of the Year 2019 nominees: Cheryl Goh, Grab"Cheryl Goh, Group VP of Marketing & Founding CMO at Grab, is one of the six global marketers shortlisted for this year’s…
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Meet the Global Marketer of the Year 2019 nominees: Marc Pritchard, P&G
Read more about "Meet the Global Marketer of the Year 2019 nominees: Marc Pritchard, P&G"Marc Pritchard, Chief Brand Officer at P&G, is one of the six global marketers shortlisted for this year’s WFA Global…
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Meet the Global Marketer of the Year 2019 nominees: Fernando Machado, Burger King
Read more about "Meet the Global Marketer of the Year 2019 nominees: Fernando Machado, Burger King"Fernando Machado, Chief Marketing Officer at Burger King, is one of the six global marketers shortlisted for this year’s WFA…
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Meet the Global Marketer of the Year 2019 nominees: Richa Goswami, J&J
Read more about "Meet the Global Marketer of the Year 2019 nominees: Richa Goswami, J&J"Richa Goswami, Senior Director, Office of Marketing Value, Global Digital and Technology Excellence for J&J Consumer Health, is…
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Meet the Global Marketer of the Year 2019 nominees: Syl Saller, Diageo
Read more about "Meet the Global Marketer of the Year 2019 nominees: Syl Saller, Diageo"Syl Saller, Chief Marketing and Innovation Officer at Diageo, is one of the six global marketers shortlisted for this year’s…
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Brand safetyBrand safetyWFA-led Global Alliance for Responsible Media scales up efforts through the World Economic Forum
Read more about "WFA-led Global Alliance for Responsible Media scales up efforts through the World Economic Forum"GARM is now a flagship project of the WEF Platform for Shaping the Future of Media, Entertainment and…
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Speakers announced for Global Marketer Week 2020
Read more about "Speakers announced for Global Marketer Week 2020"Diageo, General Mills, Grab, Mastercard and P&G to speak at WFA's annual conference for global marketers
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Integrated marketingStandalone digital roles to diminish as big multinationals aim for more integrated, agile structures
Read more about "Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures"Efforts to create truly integrated campaigns are still a work in progress for many
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Agency managementAgency review & pitchingLong-term agency partnership is better than short-term fling
Read more about "Long-term agency partnership is better than short-term fling"Companies can see the advantages of long-term agency relationships but they often behave in a way that makes this hard to deliver,…
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Digital transformationWFA President and CEO acknowledged for helping shape the digital industry
Read more about "WFA President and CEO acknowledged for helping shape the digital industry"Raja Rajamannar and Stephan Loerke are named among 'The Drum Digerati 2019', a list of the world's top 100 digital marketing…
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Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersTrue partnership requires a change of approach from advertisers and agencies
Read more about "True partnership requires a change of approach from advertisers and agencies"Long-term relationships require fair balance between scope and budget