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  1.    Spotlight: Creative briefing - using AI to stoke EI
    CreativityMarketing technologyAIDigital transformationMarketing technologyMarketing technology

    Spotlight: Creative briefing - using AI to stoke EI

    WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs…

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  2.    Spotlight: Creative Production & The Economic Climate
    Marketing procurement

    Spotlight: Creative Production & The Economic Climate

    Global economic instability including fluctuating inflation and currency rates has prompted WFA members to question the impact this…

    Read more about "Spotlight: Creative Production & The Economic Climate"
  3.    Halo CMM Community Townhall Meeting
    Audience measurementBrand safetyMedia governanceBrand safety

    Halo CMM Community Townhall Meeting

    Discover the Future of Cross-Media Measurement

    Read more about "Halo CMM Community Townhall Meeting"
  4.    Spotlight: The Evolution of Sponsorship
    Agency remuneration & contracts

    Spotlight: The Evolution of Sponsorship

    Sponsorship has grown up.

    For many brands, sponsorship used to be viscerally driven, often without any strategy and often…

    Read more about "Spotlight: The Evolution of Sponsorship"
  5.    WFA Media Forum January 2024: Community Priorities, Accessibility, Sustainability
    Marketing effectiveness

    WFA Media Forum January 2024: Community Priorities, Accessibility, Sustainability

    The first meeting of the WFA Media Community in 2024.

    Read more about "WFA Media Forum January 2024: Community Priorities, Accessibility, Sustainability"
  6.    Spotlight: Search Engine Optimisation (SEO)
    Agency remuneration & contractsAI

    Spotlight: Search Engine Optimisation (SEO)

    The search landscape is evolving faster than ever before, and with the advent of AI this is only going to continue.

    Read more about "Spotlight: Search Engine Optimisation (SEO)"
  7.    Aude Gandon, Global Marketer of 2023 nominee: “Sports can be a fantastic teacher for children”

    Aude Gandon, Global Marketer of 2023 nominee: “Sports can be a fantastic teacher for children”

    Aude Gandon, Global Chief Marketing Officer at Nestlé, is one of the five global marketers shortlisted for the WFA…

    Read more about "Aude Gandon, Global Marketer of 2023 nominee: “Sports can be a fantastic teacher for children”"
  8.    Morgan Flatley, Global Marketer of 2023 nominee: “Marketing is very central to our corporate strategy"

    Morgan Flatley, Global Marketer of 2023 nominee: “Marketing is very central to our corporate strategy"

    Morgan Flatley, Global Chief Marketing Officer & Head of New Business Ventures at McDonald's, is one of the five global…

    Read more about "Morgan Flatley, Global Marketer of 2023 nominee: “Marketing is very central to our corporate strategy""
  9.    Asmita Dubey, Global Marketer of 2023 nominee: “Augmented marketing is a meeting ground for the left and right brain"

    Asmita Dubey, Global Marketer of 2023 nominee: “Augmented marketing is a meeting ground for the left and right brain"

    Asmita Dubey, Chief Digital & Marketing Officer at L’Oréal, is one of the five global marketers…

    Read more about "Asmita Dubey, Global Marketer of 2023 nominee: “Augmented marketing is a meeting ground for the left and right brain""
  10.    Marcel Marcondes, Global Marketer of 2023 nominee: “Finding creative ways to solve business & consumer problems generates effectiveness"

    Marcel Marcondes, Global Marketer of 2023 nominee: “Finding creative ways to solve business & consumer problems generates effectiveness"

    Marcel Marcondes, Global Chief Marketing Officer at AB InBev, is one of the five global marketers shortlisted for the WFA…

    Read more about "Marcel Marcondes, Global Marketer of 2023 nominee: “Finding creative ways to solve business & consumer problems generates effectiveness""
  11.    Lisa McKnight, Global Marketer of 2023 nominee: “We really painted the world pink"

    Lisa McKnight, Global Marketer of 2023 nominee: “We really painted the world pink"

    Lisa McKnight, EVP, Chief Brand Officer at Mattel, is one of the five global marketers shortlisted for the WFA Global Marketer of…

    Read more about "Lisa McKnight, Global Marketer of 2023 nominee: “We really painted the world pink""
  12.    Better Marketing podcast 2023 key learnings
    Brand purposeBrand reputation

    Better Marketing podcast 2023 key learnings

    This year we talked again to some of the brightest minds in the industry for our WFA podcast, bringing you tips and insights for…

    Read more about "Better Marketing podcast 2023 key learnings"