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CreativityMarketing technologyAIDigital transformationMarketing technologyMarketing technology
Spotlight: Creative briefing - using AI to stoke EI
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs…
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Marketing procurement
Spotlight: Creative Production & The Economic Climate
Global economic instability including fluctuating inflation and currency rates has prompted WFA members to question the impact this…
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Audience measurementBrand safetyMedia governanceBrand safety
Halo CMM Community Townhall Meeting
Discover the Future of Cross-Media Measurement
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Agency remuneration & contracts
Spotlight: The Evolution of Sponsorship
Sponsorship has grown up.
For many brands, sponsorship used to be viscerally driven, often without any strategy and often…
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Marketing effectiveness
WFA Media Forum January 2024: Community Priorities, Accessibility, Sustainability
The first meeting of the WFA Media Community in 2024.
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Agency remuneration & contractsAI
Spotlight: Search Engine Optimisation (SEO)
The search landscape is evolving faster than ever before, and with the advent of AI this is only going to continue.
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Aude Gandon, Global Marketer of 2023 nominee: “Sports can be a fantastic teacher for children”
Aude Gandon, Global Chief Marketing Officer at Nestlé, is one of the five global marketers shortlisted for the WFA…
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Morgan Flatley, Global Marketer of 2023 nominee: “Marketing is very central to our corporate strategy"
Morgan Flatley, Global Chief Marketing Officer & Head of New Business Ventures at McDonald's, is one of the five global…
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Asmita Dubey, Global Marketer of 2023 nominee: “Augmented marketing is a meeting ground for the left and right brain"
Asmita Dubey, Chief Digital & Marketing Officer at L’Oréal, is one of the five global marketers…
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Marcel Marcondes, Global Marketer of 2023 nominee: “Finding creative ways to solve business & consumer problems generates effectiveness"
Marcel Marcondes, Global Chief Marketing Officer at AB InBev, is one of the five global marketers shortlisted for the WFA…
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Lisa McKnight, Global Marketer of 2023 nominee: “We really painted the world pink"
Lisa McKnight, EVP, Chief Brand Officer at Mattel, is one of the five global marketers shortlisted for the WFA Global Marketer of…
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Brand purposeBrand reputation
Better Marketing podcast 2023 key learnings
This year we talked again to some of the brightest minds in the industry for our WFA podcast, bringing you tips and insights for…