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Self-regulationBrand purposeBrand reputation
How do you create sustainable growth? 3 more experts share their views
Ahead of WFA Global Marketer Week in Istanbul, we asked three thought-leaders for their views on how to achieve the holy grail of…
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Marketing capabilities
Benchmark: Recommended Partners for Marketing Capability Skills Frameworks and Assessments
WFA member benchmark of recommendations for Marketing Capability Skills Frameworks and Assessments
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Marketing procurement
Benchmark: best practices for negotiations with your CRM agency(s)
WFA member benchmark on best practices for negotiations with your CRM agency(s).
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WFA names first-ever co-chairs for Planet Pledge
Asahi and Mars leaders will lead efforts to boost action and knowledge of sustainability within marketing organisations around the…
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Media measurementOrganisation & structureMedia transformationData collection & privacyData-driven marketingMarketing effectiveness
WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies
Meeting overview and agenda from WFA’s New York Media Forum on the 28th of February 2023
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Marketing procurement
Benchmark: marketing budget planning software
WFA member benchmark on marketing budget planning software.
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Marketing procurement
Benchmark: supplier performance management software
WFA member benchmark on supplier performance management software.
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Marketing procurement
Sourcing Forum meeting overview (March 2023)
Overview of the Sourcing Forum held remotely on 22nd March 2023.
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Marketing operations
Spotlight: Turning D&I into an Accountable Media Metric
D&I Media programmes are becoming more prevalent on the client-side and are a continuously growing priority for advertisers to…
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ChannelsMedia governanceMarketing operations
Spotlight: Navigating global media demand and pricing trends – 2023 & beyond
We were joined by guest speaker, Mark Gallagher (EVP Global Investment) at Omnicom Media Group, as we delved into global media…
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Marketing procurement
Benchmark: Global Category Management – Artwork, pre-press & print
This WFA member benchmark examined the category management of artwork, pre-press & print.
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Marketing technologyBrand purposeBrand reputationDigital transformationMarketing capabilitiesMarketing operationsMarketing technologyOrganisation & structureMarketing technology
Cristina Diezhandino named WFA Global Marketer of the Year 2022
Diageo’s Global Chief Marketing Officer, Cristina Diezhandino, has been named WFA Global Marketer of the Year 2022, after…