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CreativityBrand reputation
Reversing the decline in advertising effectiveness
To create memorable advertising that builds brands, the industry must capture the ‘broad-beam’ attention of audiences;…
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Creativity
The butterfly effect of global marketing transformation
The WFA’s CMO Forum boasts marketing leaders from diverse categories and geographies, yet their priorities are often…
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Agency managementCreativityDigital transformationOrganisation & structure
CMO Forum meeting overview (September 2021)
Overview of the CMO Forum held remotely on September 8, 2021.
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Creativity
A look back at Cannes 2021
Cannes is the annual celebration of all that is good about marketing and advertising. This year’s awards were virtual but that…
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Creativity
Innovation at Cannes
Judging this year’s Innovation Lions highlighted both the power of innovation to drive real change and the importance of…
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InfluencersCreativityInfluencersGaming
Accelerated sponsorship
Key trends have come to the fore due to COVID. Ian Malcolm, President and CEO at Lumency, a brand side sponsorship, experiential and…
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Creativity
My favourite campaign of 2020…
Six industry leaders highlight the work that has impressed them most this year.
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Creativity
The work that inspired in 2020
We asked the WFA Global Marketer of the Year jury what work had stood out for them this…
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CreativityBrand purpose
My favourite campaign of 2020...
Six industry leaders highlight the work that has impressed them in this strangest of years.
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Creativity
Contagious becomes WFA’s global strategic partner for Creativity
Strategic partners help WFA improve on the value delivered to members against a number of priority areas
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Creativity
The big questions this year, answered by LIONS Live
In the absence of the annual industry meetup on the French Riviera, in June WFA asked seven industry experts: “If you…
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CreativityMarketing procurement
Webinar: An introduction to the offshore market for creative production
This webinar offers up-to-date insights on what to prioritise and consider when deciding on your offshore strategy for creative…