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Marketing technologyMarketing capabilitiesMarketing technologyMarketing technology
Benchmark: Social Media Marketing Tools
WFA member benchmark on suggested social media marketing tools used for engagement, reporting, and listening
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Organisation & structure
Benchmark: Global and local brand consistency
WFA member benchmark on centralising marketing assets and resources into a singular platform
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AIMarketing capabilities
Benchmark: Generative AI Upskilling
WFA benchmark on upskilling marketing teams on the topic of generative AI
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Diversity & Inclusion
Survey: DEI in Content Production
WFA member survey exploring company maturity and practices related to DEI in content production.
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Marketing capabilities
Benchmark: Centralised Marketing Hub
WFA member benchmark on centralising marketing assets and resources into a singular platform
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ProgrammaticMarketing procurement
Benchmark: Programmatic models
WFA member benchmark exploring how members are structuring programmatic models
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Agency rostersMarketing procurement
Benchmark: Panel service provider(s)
WFA member benchmark on how marketing procurement professionals are managing their panel service provider(s).
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Self-regulationMarketing law
Marketers at major multinationals say input from policy professionals is more relevant than ever
Top marketers have an appetite for even more policy input on key issues such as sustainability, risk management and…
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Marketing procurement
Benchmark: Recommended social media agencies in South-East Europe
WFA member benchmark on recommended social media agencies in South-East Europe.
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AI
Benchmark: AI in the Insights practice
WFA member benchmark exploring how WFA members are incorporating AI in their insights practice.
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Digital policyCreativityAI
In case you missed it… Powerful WFA content from Q1
The WFA team is constantly working with members to share best practice and smart ways for marketing to make a bigger…
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AIMarketing procurement
Benchmark: Content adaptation at scale using automation and GenAI
WFA member benchmark exploring how WFA members are adapting content at scale