Posts about Agencies & Partners

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Benchmarks & surveys
17 July 2023

Marketing procurement

Benchmark: Search engine optimisation (SEO) structure

WFA

WFA member benchmark exploring SEO structures.

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Benchmarks & surveys
17 July 2023

Marketing procurement

Benchmark: PR agencies in South East Asia

WFA

WFA member benchmark on recommended PR agencies operating in SEA region.

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Benchmarks & surveys
1 July 2023

Agency review & pitchingInfluencersInfluencers

Benchmark: Recommended partners for creative and influencer marketing in MENA

WFA

WFA member benchmark of recommendations for creative and influencer marketing in MENA

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Event reports
30 June 2023

Ad fraud & verificationAudience measurementBrand safetyMedia governanceMedia transparencyProgrammaticDigital policyBrand safetyMedia measurementValue of advertisingDiversity & InclusionOrganisation & structure

Media Forum Overview - Global Marketer Week Istanbul 2023

WFA

Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.

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Videos & webinars
28 June 2023

Spotlight: Media Contract Guidance Webinar – Focus on China

WFA

How can advertisers foster transparency and ensure fair value for their investments in the media industry through clear and…
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Videos & webinars
13 June 2023

Spotlight: Creating Value Through Effortless Service: A Guide to Destressing Customer Interactions

WFA

A webinar with BVA BDRC Asia on Customer Effort analysis

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Videos & webinars
25 May 2023

Spotlight: Optimising your Influencer spend and learnings from across APAC

WFA

Embarking on an influencer strategy? Get insights into the best practices and how to contract your engagement.

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Event reports
18 May 2023

Marketing procurement

Sourcing Forum meeting (May 2023)

WFA

Overview of the Sourcing Forum held remotely on the 17^th May 2023.

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Videos & webinars
18 May 2023

Marketing procurement

Spotlight: Current trends in global content production

WFA

With all the change in the industry, it's never been more essential for marketers to stay informed on what's new in content…
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Videos & webinars
8 May 2023

Remote Martech workshop: Modern ways to discover consumer insights using available public data

WFA

A remote workshop on Marketing Technologies led by Taru Jain, Founder and Director, Maxential and Subhendu Mukherjee, Founder, The…
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Event reports
29 April 2023

Marketing procurement

Sourcing Forum meeting (April 2023)

WFA

Overview of the Sourcing Forum held in-person in Istanbul as part of Global Marketer Week, 26^th April 2023

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Videos & webinars
13 April 2023

Media measurement

Spotlight: Reach Curves Gone Rogue

WFA

A webinar with guest speaker Karen Nelson Field PhD (Founder and CEO, Amplified Intelligence)

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