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CMO Forum APAC meeting overview (April 2024)
Overview of the WFA CMO Forum Asia Pacific held in person in Singapore
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CreativityMarketing technologyAIDigital transformationMarketing technologyMarketing technology
APAC Spotlight: Creative briefing - using AI to stoke EI
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs…
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Increasing e-commerce effectiveness in APAC with enablers
Shufen Goh, Co-founder and Principal at R3, shares key insights from a recent report on the state of e-commerce enablers in…
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AI
Benchmark: Generative AI training
WFA member benchmark exploring training in Generative AI.
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Marketing procurement
Benchmark: Recommended events agencies in MEA region
WFA member benchmark on recommended events agencies in MEA region
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Marketing procurement
Benchmark: Search engine optimisation (SEO) structure
WFA member benchmark exploring SEO structures.
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Marketing procurement
Benchmark: PR agencies in South East Asia
WFA member benchmark on recommended PR agencies operating in SEA region.
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Spotlight: Media Contract Guidance Webinar – Focus on China
How can advertisers foster transparency and ensure fair value for their investments in the media industry through clear and…
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Spotlight: Creating Value Through Effortless Service: A Guide to Destressing Customer Interactions
A webinar with BVA BDRC Asia on Customer Effort analysis
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Spotlight: Optimising your Influencer spend and learnings from across APAC
Embarking on an influencer strategy? Get insights into the best practices and how to contract your engagement.
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Remote Martech workshop: Modern ways to discover consumer insights using available public data
A remote workshop on Marketing Technologies led by Taru Jain, Founder and Director, Maxential and Subhendu Mukherjee, Founder, The…
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Spotlight Sonic Branding: The Power of Sound in Building Your Brand Identity
Drive greater emotional engagement through music