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AI
Benchmark: Gen AI on marketing creative
WFA member benchmark on guidelines on the use of generative AI in marketing creative
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Marketing technologyAIMarketing technologyMarketing technology
Tackling the nitty gritty of Generative AI
No new technology comes without risks and Generative AI is no exception. Brands need to be alert to the challenges if they want to…
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CreativityMarketing technologyAIDigital transformationMarketing technologyMarketing technology
Spotlight: Creative briefing - using AI to stoke EI
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs…
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Agency remuneration & contractsAI
Spotlight: Search Engine Optimisation (SEO)
The search landscape is evolving faster than ever before, and with the advent of AI this is only going to continue.
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Digital policyAIData collection & privacy
Data Ethics Workshop: Generative AI
WFA’s data ethics workshops aim to operationalise the key recommendations put forward in the CMO Guide to Data Ethics in…
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AI
Benchmark: Generative AI training
WFA member benchmark exploring training in Generative AI.
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Marketing technologyAIMarketing technologyMarketing technology
Spotlight: The impact of AI on Production
Are we seeing genuine innovation or just greater efficiency?
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Brand safetyDigital policyBrand safetyMarketing technologyAIMarketing technologyMarketing technology
GenAI figures in most brands’ marketing plans, says new WFA research
A new survey conducted by WFA finds that three in four companies already use GenAI or plan to use it soon. Optimism about its…
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Diversity & InclusionAI
Will AI boost DEI efforts in advertising or destroy them?
Several years ago, I launched a website called rentaminority.com where — clue is in the name — you could quickly and…
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Brand safetyBrand safetyAI
GARM launches Generative AI and Metaverse brand safety playbook
GARM has launched a new guide to incorporate brand safety into Generative AI and Metaverse activations, designed to help…
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Digital policyAI
If Artificial Intelligence can end humanity, just imagine what it can do for marketing!
If we are to believe all the articles currently being written on the subject of Artificial Intelligence, it’s highly probable…
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