Posts about Value of advertising

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  1. Opinions
    22 December 2016
    Value of advertisingData-driven marketing

    5 marketing predictions for 2017

    WFA

    After an intense 2016, the WFA staff share their 5 predictions for what the next 12 months hold for marketers.

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  2. Research into putting 'purpose' into marketing
    Benchmarks & surveys
    6 March 2013
    Value of advertising

    Research into putting 'purpose' into marketing

    WFA, Edelman

    A WFA study intended to provide a marketer perspective on existing consumer research by Edelman, that indicated that purpose was…

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  3. An advertising supported internet system
    1 September 2012
    Value of advertising

    An advertising supported internet system

    IAB

     

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  4. Report on Advertising as an economic growth engine
    1 March 2012
    Value of advertising

    Report on Advertising as an economic growth engine

    McKinsey

     

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  5. Advertising the scapegoat for societal ills
    Briefings & position papers
    4 October 2011
    Value of advertising

    Advertising the scapegoat for societal ills

    WFA

     

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