Related content
- 
 Integrated marketing Integrated marketingStandalone digital roles to diminish as big multinationals aim for more integrated, agile structuresRead more about "Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures"Efforts to create truly integrated campaigns are still a work in progress for many 
- 
 Gender & diversity Gender & diversityWFA and Latin American associations commit to action on harmful ad stereotypesRead more about "WFA and Latin American associations commit to action on harmful ad stereotypes"Argentina, Brazil, Chile, Colombia and Paraguay agree to support initiative 
- 
 Gender & diversity Gender & diversityWFA y sus asociaciones de anunciantes se comprometen a actuar sobre los estereotipos dañinosRead more about "WFA y sus asociaciones de anunciantes se comprometen a actuar sobre los estereotipos dañinos"Argentina, Brasil, Chile, Colombia y Paraguay acuerdan apoyar la causa 
- 
 Audience measurementMedia measurement Audience measurementMedia measurementGlobal advertisers launch drive to establish cross-media measurement principlesRead more about "Global advertisers launch drive to establish cross-media measurement principles"Cross Media Working Group participants include world’s biggest marketers and markets, tech firms, broadcasters and agency… 
- 
 GamingMarketing effectiveness GamingMarketing effectivenessVideo gaming goes mainstream in APACRead more about "Video gaming goes mainstream in APAC"Nearly a third of major multinationals in APAC are already investing; Research reveals that more than three quarters plan to invest… 
- 
 Ad fraud & verificationBrand safetyMedia governanceBrand safety Ad fraud & verificationBrand safetyMedia governanceBrand safetyWFA and strategic partner Digital Decisions release Digital Media BenchmarkRead more about "WFA and strategic partner Digital Decisions release Digital Media Benchmark"New benchmark is a live repository of reported viewability, brand safety and detected ad fraud data 
- 
  WFA announces plans to launch the Polish Advertisers AssociationRead more about "WFA announces plans to launch the Polish Advertisers Association"Polish Advertisers Association aims to launch by end of 2020 
- 
 Voice VoiceWFA launches the Voice Coalition at Cannes LionsRead more about "WFA launches the Voice Coalition at Cannes Lions"Group aims to foster understanding of the best way for brands and consumers to benefit from voice commerce 
- 
 Brand reputation Brand reputationWFA launches The State of Advertising reportRead more about "WFA launches The State of Advertising report"Performance wins advertiser confidence as awareness gains mixed reviews, says WFA research 
- 
 Brand safetyBrand safety Brand safetyBrand safetyGlobal Alliance for Responsible Media launches to address digital safetyRead more about "Global Alliance for Responsible Media launches to address digital safety"Advertisers, agencies, media companies and platforms, industry organisations come together under the WFA at Cannes 
- 
 Marketing procurement Marketing procurementWFA launches Global Sourcing BoardRead more about "WFA launches Global Sourcing Board"Goal is to revolutionalise the practice and perception of marketing procurement 
- 
  WFA statement on the "Christchurch Call to Action" in ParisRead more about "WFA statement on the "Christchurch Call to Action" in Paris"Following the signing of the pledge by a number of national governments and digital platforms at a G7 summit meeting in Paris on May…