Related content
- 
 Marketing capabilitiesMarketing operationsOrganisation & structure Marketing capabilitiesMarketing operationsOrganisation & structureFive common pitfalls of in-housing marketing servicesRead more about "Five common pitfalls of in-housing marketing services"While brands can benefit from in-housing some of the work their agencies are doing at the moment, sometimes it can go horribly… 
- 
 Agency evaluation & performanceAgency managementAgency rostersMarketing procurementOrganisation & structure Agency evaluation & performanceAgency managementAgency rostersMarketing procurementOrganisation & structureBuilding a future-proof marketing procurement strategyRead more about "Building a future-proof marketing procurement strategy"In 2019, with the help of WFA WBR Insights surveyed 100 heads of marketing procurement from major brands across Europe to find out… 
- 
 Brand safetyDigital policyBrand safetyFood marketingMarketing lawOrganisation & structure Brand safetyDigital policyBrand safetyFood marketingMarketing lawOrganisation & structurePAG Meeting Overview (May 2019, Brussels)Read more about "PAG Meeting Overview (May 2019, Brussels)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 7 May 2019 in Brussels. 
- 
 Agency rostersMarketing procurementOrganisation & structure Agency rostersMarketing procurementOrganisation & structureBenchmark on sourcing post-productionRead more about "Benchmark on sourcing post-production"WFA member bechmark. For additional details, please log in. 
- 
 Marketing operationsMarketing procurementOrganisation & structure Marketing operationsMarketing procurementOrganisation & structureBenchmark on global sponsorship investmentsRead more about "Benchmark on global sponsorship investments"WFA member bechmark. For additional details, please log in. 
- 
 Agency evaluation & performanceAgency managementAgency rostersMarketing procurementOrganisation & structure Agency evaluation & performanceAgency managementAgency rostersMarketing procurementOrganisation & structureBenchmark on Supplier Relationship Management (SRM) modelsRead more about "Benchmark on Supplier Relationship Management (SRM) models"WFA member bechmark. For additional details, please log in. 
- 
 Digital policyOrganisation & structure Digital policyOrganisation & structureBridging the gap between marketing and policyRead more about "Bridging the gap between marketing and policy"This new WFA research, with input from Edelman, highlights the demand on both marketing and policy teams for greater… 
- 
 Organisation & structure Organisation & structureGetting our priorities straightRead more about "Getting our priorities straight"What are the big issues for marketers in 2019? Rob Dreblow delves into the evolving worlds of media, procurement and… 
- 
 Agency remuneration & contractsMarketing procurementOrganisation & structure Agency remuneration & contractsMarketing procurementOrganisation & structureMedia Agency Models & Remuneration 2019Read more about "Media Agency Models & Remuneration 2019"This report covers how 50 companies structure their global media agency relationships and how these relationships are expected to… 
- 
 Brand safetyBrand safetyMarketing capabilitiesOrganisation & structure Brand safetyBrand safetyMarketing capabilitiesOrganisation & structureDavid Wheldon: The ground is changing but the basics remain the sameRead more about "David Wheldon: The ground is changing but the basics remain the same"WFA President on why a complex operating environment shouldn't be a distraction from getting the basics right 
- 
 Organisation & structure Organisation & structureWFA hires Max Schmidt and Joel GanRead more about "WFA hires Max Schmidt and Joel Gan"Max Schmidt joins the digital policy team in Brussels and Joel Gan joins WFA’s Singapore team. 
- 
 Marketing capabilitiesOrganisation & structure Marketing capabilitiesOrganisation & structureWFA launches Global Media BoardRead more about "WFA launches Global Media Board"WFA Global Media Board will help make WFA’s Global Media Charter a reality