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Marketing capabilitiesMarketing operationsOrganisation & structure
Five common pitfalls of in-housing marketing services
While brands can benefit from in-housing some of the work their agencies are doing at the moment, sometimes it can go horribly…
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Agency evaluation & performanceAgency managementAgency rostersMarketing procurementOrganisation & structure
Building a future-proof marketing procurement strategy
In 2019, with the help of WFA WBR Insights surveyed 100 heads of marketing procurement from major brands across Europe to find out…
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Brand safetyDigital policyBrand safetyFood marketingMarketing lawOrganisation & structure
PAG Meeting Overview (May 2019, Brussels)
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 7 May 2019 in Brussels.
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Agency rostersMarketing procurementOrganisation & structure
Benchmark on sourcing post-production
WFA member bechmark. For additional details, please log in.
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Marketing operationsMarketing procurementOrganisation & structure
Benchmark on global sponsorship investments
WFA member bechmark. For additional details, please log in.
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Agency evaluation & performanceAgency managementAgency rostersMarketing procurementOrganisation & structure
Benchmark on Supplier Relationship Management (SRM) models
WFA member bechmark. For additional details, please log in.
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Digital policyOrganisation & structure
Bridging the gap between marketing and policy
This new WFA research, with input from Edelman, highlights the demand on both marketing and policy teams for greater…
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Organisation & structure
Getting our priorities straight
What are the big issues for marketers in 2019? Rob Dreblow delves into the evolving worlds of media, procurement and…
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Agency remuneration & contractsMarketing procurementOrganisation & structure
Media Agency Models & Remuneration 2019
This report covers how 50 companies structure their global media agency relationships and how these relationships are expected to…
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Brand safetyBrand safetyMarketing capabilitiesOrganisation & structure
David Wheldon: The ground is changing but the basics remain the same
WFA President on why a complex operating environment shouldn't be a distraction from getting the basics right
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Organisation & structure
WFA hires Max Schmidt and Joel Gan
Max Schmidt joins the digital policy team in Brussels and Joel Gan joins WFA’s Singapore team.
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Marketing capabilitiesOrganisation & structure
WFA launches Global Media Board
WFA Global Media Board will help make WFA’s Global Media Charter a reality