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Meet Brian Yuyi, CEO of MASA
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Gender & diversity
UN Women and WFA call on the industry to fight racism and inequality
Phumzile Mlambo-Ngcuka, UN Under-Secretary-General and Executive Director of UN Women, and Stephan Loerke, CEO, WFA, issue a joint…
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Brand purposeBrand reputation
Why did brands fail to pause ads on #BlackoutTuesday?
Brands have been pausing advertising activity at the slightest risk for years. Why then, asks WFA Global Diversity Ambassador,…
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Agency evaluation & performance
Getting peak performance from evaluation
Brands need to get the very best out of their agency partners and the right evaluation process is proven to add value. Laura…
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Brand purpose
The purpose of marketing will not change post Covid-19 but marketers must
Although the landscape will be different, the purpose of marketing remains the same. Marketers need reminding of this as much as…
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Marketing operationsOrganisation & structure
Will COVID-19 change marketing forever?
WFA asked four industry experts whether COVID-19 has the power to change marketing forever - and if yes, in which ways.
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Marketing operationsOrganisation & structure
Sir Martin Sorrell: 10 observations on the business impact of COVID-19
S4 Capital's Sir Martin Sorrell shares his reflections on how COVID-19 is changing businesses.
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Marketing to children
Data collection in the crosshairs as kids’ screen time soars
With children's screen time on the rise during the lockdown, concerns around their exposure to marketing and data collection…
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Gender & diversity
The power of diversity at a time of crisis
In times of isolation we need to prioritise diversity more than ever. WFA’s first ever diversity ambassadors, Belinda Smith,…
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Gender & diversity
Experts make the case for greater diversity and inclusion in marketing
To coincide with the launch of the WFA Marketer’s Approach to Diversity and Inclusion, WFA asked six industry leaders why they…
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Brand safetyBrand safety
Brand safety in the COVID-19 era
Coronavirus is creating new challenges for brand safety and the media ecosystem needs to work together to ensure consumers are…
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Brand purpose
WFA CEO: Coronavirus could show brands how to face up to the ultimate test
Corporate citizenship displayed during Coronavirus crisis could offer a prototype for how brands might help society face up to…