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Survey on global content production transparency.
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InfluencersIntegrated marketing
Benchmark: Recommended tools and partners for influencer marketing
This WFA member benchmark covers recommended tools and partners for influencer marketing.
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InfluencersIntegrated marketing
WFA Influencer marketing survey
WFA surveyed its members on their utilization of influencer marketing - how they worked with influencers, measurable impact,…
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Brand reputationMarketing operationsData & analytics
Corporate Sustainability Survey Report
This WFA member survey covers our member's corporate sustainability practices.
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Agency evaluation & performanceConsumer insightData & analytics
Insight Forum meeting overview (December 2019)
Overview of the Insight Forum meeting held on 4 December 2019 in London.
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GamingMarketing effectiveness
Video gaming goes mainstream in APAC
Nearly a third of major multinationals in APAC are already investing; Research reveals that more than three quarters plan to invest…
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ChannelsGamingIntegrated marketingDigital transformation
Gaming Demystified: Unlocking brand growth opportunities in video gaming
This research and report have been produced by 2CV in conjunction with the World Federation of Advertisers (WFA) and Branded…
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Digital policyFood marketingMarketing to children
RAC Programme meeting overview (May 2019)
Overview of the Responsible Advertising and Children (RAC) Programme meeting held on May 8th, 2019 in Brussels
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Audience measurementProgrammaticDigital transformationMarketing technologyMarketing technology
APAC Programmatic Maturity Report 2018
WFA member report. For additional details, please log in.
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Digital policySelf-regulationData & analytics
Annual Report 2018
WFA's annual report with marketing, policy and event highlights from 2018.
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Organisation & structure
Bridging the gap between marketing and policy
This new WFA research, with input from Edelman, highlights the demand on both marketing and policy teams for greater…