Posts about Marketing technology

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  1.    Survey on Digital Transformation
    Digital transformationMarketing technologyMarketing technology

    Survey on Digital Transformation

    The aim of this study is to provide insight into the changes businesses are undertaking due to the impact of digital on customer…

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  2.    Benchmark on supporting ecommerce with digital marketing
    ChannelsMarketing technologyMarketing technology

    Benchmark on supporting ecommerce with digital marketing

    Short benchmark to determine how advertisers are using digital marketing to support their ecommerce efforts.

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  3.    Benchmark on working with digital asset management suppliers
    Agency managementMarketing procurementMarketing technologyMarketing technology

    Benchmark on working with digital asset management suppliers

    Benchmark on working with digital asset management suppliers and software providers who implement workflow management.

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  4.    Benchmark on appointing a Data Management Platform (DMP) on a multi-country basis
    Marketing procurementMarketing technologyData & analyticsMarketing technology

    Benchmark on appointing a Data Management Platform (DMP) on a multi-country basis

    Benchmark on client experiences of appointing a Data Management Platform (DMP) on a multi-country basis, including key…

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  5.    Benchmark on paying for ad viewability & verification services
    Ad fraud & verificationAudience measurementMarketing technologyMarketing technology

    Benchmark on paying for ad viewability & verification services

    Benchmark on how clients pay for ad viewability & verification services, including whether this is done directly or via an…

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  6.    Survey results on Big Data
    Integrated marketingMarketing technologyData & analyticsMarketing technology

    Survey results on Big Data

    This research provides an insight on WFA members’ practices and thoughts about the subject of big data.

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  7.    Research on Trading Desks and Demand Side Platforms (DSPs)
    ProgrammaticAgency evaluation & performanceDigital transformationMarketing technologyMarketing technology

    Research on Trading Desks and Demand Side Platforms (DSPs)

    Peer research on the usage of trading desks (agency and independent) to buy online advertising impressions, among global…

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