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Brand reputation
CMO lockdown learnings: how marketing can boost your brand
A number of WFA CMO members provided insights to Campaign’s recent article on the need for marketing to supercharge the…
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Marketing operations
Major multinationals keep global ad budgets in lockdown, WFA Covid-19 Response Tracker
Some optimism as more than a quarter feel positive about the business environment for the next six months
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Agency remuneration & contractsMarketing operationsOrganisation & structure
Survey: Covid-19 global response (June 2020)
The third wave of research again gathered input from senior multinational marketers on how they are reacting to the ongoing global…
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Marketing procurementOrganisation & structure
Sourcing Forum meeting overview (June 2020)
Overview of the Sourcing Forum held remotely on June 12th, 2020.
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ProgrammaticMarketing operationsMarketing technologyData-driven marketingMarketing technology
Webinar+: Programmatic supply-chain transparency
This webinar covers programmatic supply-chain transparency, following the publication of the ISBA & PWC UK study published…
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Marketing procurementOrganisation & structure
Benchmark: Rights management for actors and music
This WFA member benchmark covers the topic of rights/buyouts of actors and music composers and how to best manage this.
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Integrated marketing
Capability Forum Overview (June, 2020)
Meeting overview and presentations from WFA’s Capability Forum meeting on 4 June 2020, which took place remotely.
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Agency managementOrganisation & structure
CMO Forum meeting overview (June 2020)
Overview of the CMO Forum held remotely on June 3, 2020.
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Brand purposeBrand reputation
Why did brands fail to pause ads on #BlackoutTuesday?
Brands have been pausing advertising activity at the slightest risk for years. Why then, asks WFA Global Diversity Ambassador,…
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Integrated marketing
Benchmark: Inclusive events for people with disabilities
This member benchmark provides information on how to organize an inclusive event for people with disabilities.
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Agency evaluation & performanceAgency managementMarketing procurement
Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis
In this interactive panel and clinic, experts discuss the expected Covid-19 impact on global agency remuneration models, and how you…
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Marketing operationsOrganisation & structure
Webinar: Global Marketing Operations in 2020
Marketing operations is ramping up its role and taking on a more strategic function as major multinationals seek to transform their…