Related content
- 
 Ad fraud & verificationDigital policyBrand reputationMarketing operationsMarketing technologyMarketing effectivenessMarketing technology Ad fraud & verificationDigital policyBrand reputationMarketing operationsMarketing technologyMarketing effectivenessMarketing technologyWebinar: A Marketer's guide to digital ad fraudRead more about "Webinar: A Marketer's guide to digital ad fraud"This webinar with Integral Ad Science covers a comprehensive guide to digital ad fraud, especially in APAC. 
- 
 Brand reputationMarketing operationsData & analytics Brand reputationMarketing operationsData & analyticsCorporate Sustainability Survey ReportRead more about "Corporate Sustainability Survey Report"This WFA member survey covers our member's corporate sustainability practices. 
- 
 Brand purposeBrand reputation Brand purposeBrand reputationWebinar: How can marketing change the world?Read more about "Webinar: How can marketing change the world?""Four of the best presentations I've seen in this business...ever," said Airbnb's Geoff Seeley when judging these same four… 
- 
 ChannelsBrand purposeBrand reputation ChannelsBrand purposeBrand reputationCannes 2019 WrapRead more about "Cannes 2019 Wrap"In Cannes this year, WFA with the help of The Economist Group, talked to a number of marketing leaders about their priorities and… 
- 
 CreativityBrand reputation CreativityBrand reputationSeven take-outs from Cannes 2019Read more about "Seven take-outs from Cannes 2019"So as the dust settles on Cannes 2019, here are my top seven take-outs from the industry’s annual revelries on the… 
- 
 Brand reputation Brand reputationWFA launches The State of Advertising reportRead more about "WFA launches The State of Advertising report"Performance wins advertiser confidence as awareness gains mixed reviews, says WFA research 
- 
 Brand purposeBrand reputation Brand purposeBrand reputationPutting People First: 10 years of WFA's Project ReconnectRead more about "Putting People First: 10 years of WFA's Project Reconnect"10 years of learnings from running Project Reconnect 
- 
 Brand safetyMedia transparencyBrand safetyBrand reputationMarketing operationsConsumer insight Brand safetyMedia transparencyBrand safetyBrand reputationMarketing operationsConsumer insightDanish advertisers create guide to brand safetyRead more about "Danish advertisers create guide to brand safety"Three out four advertisers say there is insufficient transparency in media buying. 
- 
 Ad fraud & verificationAudience measurementDigital policyAd blockingSelf-regulationValue of advertisingAgency managementBrand purposeBrand reputationData collection & privacy Ad fraud & verificationAudience measurementDigital policyAd blockingSelf-regulationValue of advertisingAgency managementBrand purposeBrand reputationData collection & privacyGlobal Media CharterRead more about "Global Media Charter"The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing… 
- 
 Gender & diversityBrand purposeBrand reputation Gender & diversityBrand purposeBrand reputationWFA introduction to gender stereotypes in advertising and the Unstereotype AllianceRead more about "WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance"This presentation explains why it is crucial for the advertisers not to perpetuate the stereotypical portrayal of women (but also… 
- 
 Brand purposeBrand reputation Brand purposeBrand reputationProject Reconnect masterdeck 2019Read more about "Project Reconnect masterdeck 2019"Project Reconnect is WFA’s effort to develop a better understanding of what people want and expect from brands and help… 
- 
 Brand reputation Brand reputationWhat great brand stories can do for businessRead more about "What great brand stories can do for business"In a year where the technicalities and transparency issues of media came under severe scrutiny, great brand stories are a critical…