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Gender & diversityBrand purposeWFA Better Marketing Pod Ep. 2: Marketing in times of Covid
Read more about "WFA Better Marketing Pod Ep. 2: Marketing in times of Covid"David Wheldon speaks to Karmarama’s Jon Wilkins and Contagious’ Paul Kemp-Robertson
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Brand purposeBrand reputationItalian advertisers investing more on brand purpose during and post-Covid, finds UPA study
Read more about "Italian advertisers investing more on brand purpose during and post-Covid, finds UPA study"UPA’s ‘Branding E-volution’ report explores the challenges and opportunities for brand growth in today’s…
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Brand purposeWhat are you looking for in the Global Marketer of the Year 2020?
Read more about "What are you looking for in the Global Marketer of the Year 2020?"Agility and purpose are top of the list for WFA’s expert jury when it comes to assessing marketing leadership in 2020.
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ProductionBrand purposeUK ad industry launches initiative to eliminate negative environmental impact of production
Read more about "UK ad industry launches initiative to eliminate negative environmental impact of production"AdGreen is initiated by the Advertising Association’s Climate Action Working Group in partnership with ISBA and IPA
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Brand purposeI don't want yet another soft drinks company screaming purpose at me
Read more about "I don't want yet another soft drinks company screaming purpose at me"We’re at the beginning of a new post-purpose era, where brands will fail if they think they can outcry competition by…
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Brand purposeBrand reputationWhy did brands fail to pause ads on #BlackoutTuesday?
Read more about "Why did brands fail to pause ads on #BlackoutTuesday?"Brands have been pausing advertising activity at the slightest risk for years. Why then, asks WFA Global Diversity Ambassador,…
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Brand purposeThe purpose of marketing will not change post Covid-19 but marketers must
Read more about "The purpose of marketing will not change post Covid-19 but marketers must"Although the landscape will be different, the purpose of marketing remains the same. Marketers need reminding of this as much as…
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Brand purposeWFA CEO: Coronavirus could show brands how to face up to the ultimate test
Read more about "WFA CEO: Coronavirus could show brands how to face up to the ultimate test"Corporate citizenship displayed during Coronavirus crisis could offer a prototype for how brands might help society face up to…
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Brand purposeDigital transformationMarketing capabilitiesOrganisation & structureData collection & privacyFour WFA partner predictions for 2020
Read more about "Four WFA partner predictions for 2020"Four of WFA’s strategic partners share their views on what will define marketing for the year ahead
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Brand purposeGerman report causes a buzz on purpose
Read more about "German report causes a buzz on purpose"OWM warns marketers that supporting a social purpose is essential for survival
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Brand purposeBrand reputationWebinar: How can marketing change the world?
Read more about "Webinar: How can marketing change the world?""Four of the best presentations I've seen in this business...ever," said Airbnb's Geoff Seeley when judging these same four…
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ChannelsBrand purposeBrand reputationCannes 2019 Wrap
Read more about "Cannes 2019 Wrap"In Cannes this year, WFA with the help of The Economist Group, talked to a number of marketing leaders about their priorities and…